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Case Study: Primary Air

Local SEO and Ad Campaigns

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1580408942996{margin-top: 10px !important;margin-bottom: 10px !important;border-top-width: 1px !important;border-bottom-width: 1px !important;padding-top: 5px !important;padding-bottom: 5px !important;border-top-color: #f0f0f0 !important;border-top-style: solid !important;border-bottom-color: #f0f0f0 !important;border-bottom-style: solid !important;}”][vc_column_inner width=”1/2″][vc_column_text]Primary Air Heating & Cooling, Inc.
2708 81st Ave E. , Ellenton , Florida , 34222
941-746-7852 | Listing | Website[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”563″ img_size=”full”][/vc_column_inner][/vc_row_inner][vc_column_text]Introduction
The story for Primary Air is a very common one in the HVAC industry. They are a great family owned business and do fantastic work. They’ve tried getting started with some digital marketing in the past but never saw much of a return. So it never made much sense to focus on it.[/vc_column_text][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]Biggest Marketing Challenges
New system installation leads
New customer acquisition
Online presence[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]Common Services Provided
Service / repair
Installation
Maintenance work
IAQ installation and upkeep[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Criteria for a Successful Campaign
An influx (something measurable) of new business or business opportunities.
Better online presence.
Some help to our website.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1580409817601{padding: 0px !important;border: 0px solid #f0f0f0 !important;}”][vc_column][vc_column_text]

Our Review and Strategy

[/vc_column_text][vc_column_text]Right away we noticed some ways to optimize the website. But web development can take time and we wanted to make and impact immediately. So we started looking for ways to bypass the site.

Their Google my business page looked fine from the outside but wasn’t achieving prominent placement. Our audit showed some huge inaccuracies in their business citations.

Our Plan
Immediately repair business citations and start building more
Optimize GMB Listing
Setup Google Local Service Ads
Setup Google Search & Display Ads
Setup search console, analytics, and additional services to properly track what’s happening

The goal is to gain more organic results and target intent based audiences immediately with search ads. We’ll be comparing GMB data provided and looking at trends to determine additional optimization opportunities.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1580409817601{padding: 0px !important;border: 0px solid #f0f0f0 !important;}”][vc_column][vc_column_text]

The Results

[/vc_column_text][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]In the first month, we were able to break into the 3-pack for very important local searches. This is a very important milestone. Not only will this immediately start driving more business, but it also gives us a foundation from which build.[/vc_column_text][vc_column_text css=”.vc_custom_1580925312197{margin-top: 10px !important;margin-bottom: 10px !important;border-top-width: 1px !important;border-bottom-width: 1px !important;padding-top: 5px !important;padding-bottom: 5px !important;border-top-color: #f0f0f0 !important;border-top-style: solid !important;border-bottom-color: #f0f0f0 !important;border-bottom-style: solid !important;}”]Search Views: +50% | Website visits: +225%[/vc_column_text][vc_column_text]What’s Next
Further improving our position
Increase the number of targeted keywords
Target additional service areas[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”564″ img_size=”full”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]