Case Study: Primary Air
Local SEO and Ad Campaigns
The story for Primary Air is a very common one in the HVAC industry. They are a great family owned business and do fantastic work. They’ve tried getting started with some digital marketing in the past but never saw much of a return. So it never made much sense to focus on it.
Biggest Marketing Challenges
New system installation leads
New customer acquisition
Common Services Provided
Service / repair
IAQ installation and upkeep
Criteria for a Successful Campaign
An influx (something measurable) of new business or business opportunities.
Better online presence.
Some help to our website.
Our Review and Strategy
Right away we noticed some ways to optimize the website. But web development can take time and we wanted to make and impact immediately. So we started looking for ways to bypass the site.
Their Google my business page looked fine from the outside but wasn’t achieving prominent placement. Our audit showed some huge inaccuracies in their business citations.
Immediately repair business citations and start building more
Optimize GMB Listing
Setup Google Local Service Ads
Setup Google Search & Display Ads
Setup search console, analytics, and additional services to properly track what’s happening
The goal is to gain more organic results and target intent based audiences immediately with search ads. We’ll be comparing GMB data provided and looking at trends to determine additional optimization opportunities.
In the first month, we were able to break into the 3-pack for very important local searches. This is a very important milestone. Not only will this immediately start driving more business, but it also gives us a foundation from which build.
Search Views: +50% | Website visits: +225%
Further improving our position
Increase the number of targeted keywords
Target additional service areas