Issue #12 April 2022
Unless you’ve had your head buried in the sand (that’s impossible) or eyes glued to your March Madness brackets and games (respect), you might have stumbled across some big news for builders and HVAC/IAQ industry professionals alike…
If you didn’t, then here it is: The White House announced their “Clean Air in Buildings Challenge.”
To sum it up, the EPA assembled a set of guiding principles for building owners to follow to improve IAQ and energy efficiency… You know, exactly what we, HVAC and IAQ industry professionals, talk about every day. In other news, we’re looking ahead to set every level of the HVAC industry up for success. We want to explore exactly what action items manufacturers, distributors, and contractors can do individually and together to create a successful spring season. Then, we’ll finish up with a quarterly snapshot of what’s been going on with our social media since we’ve committed to posting more on Youtube, TikTok, IG, FB, Pinterest, and LinkedIn.
Issue #11 March 2022
We’re dedicating this one to HVAC talent. The reason: HVAC industry professionals at every level is something we should all be thinking about. At the AHR Expo, there were whispers of the fast-growing HVAC and IAQ industries, baby boomers retiring, dwindling interest in HVAC careers, and how all of these elements are coming together to create the perfect storm. Basically, competition for talent is about to heat up, so what are you going to do to get ahead of this? This month, we’re covering this current and future challenges of the HVAC talent, things you can put in place to get ahead of it, the benefits of retention, and thoughts on how you can reduce turnover. Let’s dive in!
Issue #10 February 2022
There are LOTS of exciting things happening in the HVAC and IAQ industry. This month, we’re taking a closer look at the seasonality of the HVAC industry, democratizing training, and maximizing your profitablity. And we’ll be breaking them down into smooth and digestible bits. Let’s get started!
Issue #9 January 2022
We’ll first turn our focus on our industry’s current climate and how we’re still in the thick of it. We also share some brief, but interesting, IAQ growth developments. Then, we’ll silver-spoon feed you a hot take on what HVAC marketing success looks like in 2022… you know, like how the Cowboys feed Zeke.
Issue #8 December 2021
This month we’re connecting what happened in 2021 to how your HVAC business’ habits and behaviors should change in 2022. Specifically, we’ll be talking about the success you’ll discover when you are open to change.
Issue #7 November 2021
This month we’re comparing No-Shave November to our IAQ leads program. It’s a stretch, but we made it work. We dive into how clean air isn’t seasonal and finish it up with how low relative humidity is a driver for higher infection rates.