Whether you’re just entering the United States market or looking to increase your market share, you’ll need the best salespeople.
For decades HVAC manufacturers have been limited to two options for representation:
‣ Hire sales managers and in-house reps for every territory
‣ Hire sales managers and local HVAC rep agencies for every region
Both options require a substantial investment of your time and money. As a manufacturer, you can’t really afford either.
After all the necessary people are hired, terms are negotiated, training is complete, and territories are set up, finally, the actual selling begins. This usually brings on an entirely new set of challenges.
Accounting, communication, training, team management – The difficulty increases with each additional agency or hire. And this is the best-case scenario. Most likely some people or agencies won’t be a good fit or won’t perform well. So in a few months, you’ll get to do it all again.
Like a lot of great ideas, We thought there has to be a better way. So we established our own HVAC sales consulting service.
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