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Stop Losing HVAC Clients – Here’s How to Always Win

Updated November 2, 2020

In today’s competitive marketplace, many skilled contractors are looking for ways they can stop losing HVAC clients. Even if you provide impeccable work within your craft, that may not be enough. You’re competing with other contractors who offer expert services and more.

In this case, ‘and more’ means contributing further HVAC knowledge, and genuine advice. It’s adding that extra value that increases a client’s loyalty to a contractor.

In this current climate of heightened concerns over airborne virus transmission and clean air, it’s clear. Indoor air quality is one of the most important skills you can learn. You can stop losing HVAC clients with the help of IAQ.

Jack of All Trades, Master of Some

An HVAC contractor who simply shows up, does the job, and then goes home is at a competitive disadvantage these days. You’re up against a contractor who can do the same, while also providing useful advice on preventative maintenance. It’s only logical that a contractor with a wider skill set and knowledge base will have an advantage.

The difference-maker today is taking an indoor air quality training course. You’ll be able to offer exponentially greater value to clients.

Indoor Air Quality Control

IAQ is a multifaceted field that helps combat a plethora of respiratory issues, disease, odor, and mold development. While the following points amount to a basic rundown, an IAQ training course will help you develop a more thorough understanding.

Humidity Control

Humidity control should walk a delicate line to stifle bacteria and mold growth. It should also provide a comfortable space for the occupants of the home or office.

Providing precise, individualized humidity control solutions will require an understanding of your clients’ needs as well as the latest technological resources.

Germicidal UV Light

Strategically placed UV lights have potent germicidal qualities that make them useful for immunocompromised individuals and those interested in an extra step towards clean air.

Knowing the right sources to buy from as well as how to use germicidal lights correctly will give you an edge over your competition.

Air Filtration Systems

MERV 13 air filters and whole-home or building active air purification systems are important choices for air quality concerns. Together, these two solutions can have an immediate impact on a home’s IAQ.

Knowing what to say to a customer to educate and inspire them to purchase IAQ solutions is the differentiator between you and your competition.

Stop Losing HVAC Clients

It’s not enough to simply know the different ways to improve indoor air quality. What you really need is the knowledge base to assess the individual needs of your clients, and in turn, make worthwhile and thoughtful recommendations. Expert IAQ knowledge in addition to existing technical skills can make you a truly competitive tradesperson.

To stop losing HVAC clients, and expand your HVAC business, we invite you to take our 3 class, on-demand, online course.

Ken Grubbs

Ken Grubbs

Founder and managing director of KGG with over four decades of experience in the HVAC industry and two decades as KGG’s director. Ken is well-versed in the HVAC and IAQ world. He is passionate about the future of the HVAC industry and the role indoor air quality can play in health and wellness. Leading HVAC manufacturer sales ⤑

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