Thanksgiving is typically spent with family and friends under one roof. We come together under one roof to eat, drink, and spend quality time with each other. For many, the pandemic has either eliminated holiday get-togethers entirely or caused people to look for alternative solutions. And, some families are choosing to keep family traditions going strong. Your focus should be on helping every homeowner breathe better. Help them create a safer and healthier home to come together this holiday season. Fortunately, there are plenty of Thanksgiving IAQ solutions to educate, market, and sell your customers on.
You already understand the importance of IAQ solutions. The question is, does your customer? Many consumers realize that air pollution exists and that outdoor air pollution can affect one’s health. However, most don’t realize that air pollution is immensely worse inside their homes and living spaces. Research shows indoor air is two to five times worse than outdoor air. What’s especially concerning is the amount of time that a majority of people spend indoors. And, it only worsens during the cold winter holiday months.
So, how exactly do you get your customers to understand the value of indoor air quality solutions? And why is Thanksgiving one of the best times of the year to pay attention to IAQ upgrades? Here’s a quick rundown of the top reasons or sales tactics for selling the ‘why’ of IAQ products and services this fall.
Thanksgiving IAQ Solutions for Pollutants
The holiday season is a great time to provide IAQ upgrades. There’s two main sources of air pollution that affect indoor air quality during Thanksgiving and the holidays: cooking and people. Both of these factors increase during the holidays as everyone gathers in one home for community and food.
Using stoves, electricity, and other heating sources to cook releases pollutants like carbon monoxide, formaldehyde, and other harmful gases into a home’s indoor air. Some heating sources release more toxins than others, but all negatively affect people and contribute to higher levels of indoor pollution. People occupying an indoor space is the second source of air pollution. Our daily activities of breathing, talking, and simply existing in space contributes to indoor air pollution. Thus, it makes sense that air quality worsens when the number of people increases. Plus, guests can have pets at home and dander on clothes or potentially spread illness through airborne transmission and so much more.
Educating homeowners on how and why these two factors are worse during Thanksgiving and the holidays, and then providing the right solutions to keep the air healthy and clean is critical for air quality professionals. Emphasize to customers how your solutions can help them improve their air quality before the upcoming holiday season. This will benefit both homeowners and their guests–during Thanksgiving, winter holidays and in the future.
Fall Allergy Season
Thanksgiving and allergy season actually occur at the same time. We tend to associate allergies with spring, but there are a number of common fall allergies that make the later months just as uncomfortable for allergy sufferers. Generally speaking, clean air remains a top concern for most homeowners. Fortunately, Thanksgiving IAQ solutions can help customers combat allergy-causing sources and enhance their health this fall season.
To help your customers understand this, be sure to include health-related language in your social media, email marketing, proposals, quotes and conversations. This information stays with your customer. As a result, they’ll continually be reminded of how upgrading their home with IAQ solutions will help them improve both occupant health and home quality overall.
For instance, rather than simply giving your customer the brand name of a whole-home humidity control solution, share the comfort and health benefits that come with the solution. Educate your customer on how the humidification system is designed to regulate indoor humidity and in turn reduce common fall ills of dry skin and illness. Emphasize the fact that a whole-home air purification system removes submicron particles such as pet dander and pollen. If you notice they have a single-room purifier, educate them on the benefits of upgrading to a whole-home active air purification system instead.
Selling Indoor Air Quality
When selling IAQ solutions to customers, there are a few things you should know going into each service call:
- Customers cannot always accurately express what they are experiencing and what’s wrong with their home’s air quality. It’s necessary that you, as the contractor, know how to ask the right questions to fully diagnose the problem and find solution(s).
- They don’t always realize that HVAC professionals can help with indoor air quality. For this reason, it’s paramount that you are upfront about the solutions you offer. Let them know that as an HVAC and IAQ professional, you can help provide cleaner and healthier air.
However, customers can give clues that should help determine their problem’s root causes. Plus, informed homeowners are becoming increasingly worried about health in relation to IAQ. In turn, they are eager to find solutions and consider IAQ control more than ever before. An HVAC contractor who also offers IAQ products and services can increase profit while truly helping to provide healthier spaces.
Offering IAQ Services
IAQ solutions offer HVAC contractors a viable way to expand their business. This is true even in markets that are mature, where the majority of basic HVAC needs have seemingly been met. KGG offers top-tier training for HVAC professionals looking to sell IAQ products or even update their IAQ expertise. Our training was designed to bring you and your business the most value. Address the biggest HVAC and IAQ talking points this fall and winter season. With our help, you can effectively promote your IAQ solutions this Thanksgiving season and beyond.
