HVAC content marketing is an essential part of an effective sales strategy. This tactic allows your business to attract potential leads and engage with them at every stage of the buyer’s journey.

For example, when a person’s HVAC system malfunctions, they may not immediately search for a repair person. They’ll search online for answers to questions such as “What does it mean when your AC blows out hot air?” and “Should I repair or replace my HVAC system?”

With content marketing for HVAC, you don’t have to wait until they realize they need an expert’s help and begin searching for contractors online. You can make your presence known from the moment they start researching their HVAC problem by providing the answers they seek through quality content.

Define Your Goals: Do you want to have more new customers? Or is your priority retaining the ones you already have? Regardless of your goal, it’s essential to define it clearly to help you focus your marketing efforts.

Establish Your KPIs: Key Performance Indicators allow you to measure the performance of your content marketing strategy and determine whether you’re on track toward your goals.

Understand Your Audience: Are your customers mostly homeowners, or do you want to target the commercial and industrial markets? We’ll help you figure out what your audience wants, how to deliver it, and how to utilize that information to convert them from leads to customers.

Choose Your Content Types and Channels: Does your audience prefer videos or articles? Which platform should you use? We’ll help you answer these questions by taking into account your target market’s preferences and online habits.