Search result pages today are much more dynamic than before, with many potential options for your business to gain visibility.
Taking the time to carefully evaluate every aspect of what is available can have tremendous long-term benefits and ultimately help you improve website visits and conversions from both digital advertising and organic traffic.
Taking a holistic view of search engine results helps keep potential customers engaged and interested; this allows for more homeowners to learn about their services without having to break out of their comfort zones.
This is a fantastic program from Google but it might not yet be available in your area. With this program, you only pay per lead generated; phone call, or message.
PPC ads are an auction-based method of buying digital ads on a pay-per-click basis. You submit keywords and key phrases and set the price you are willing to pay per click.
This information comes from Google maps and Google My Business (GMB). There is a lot that can be done here and it’s a very valuable position for a local service business. There are only 3 spots available which makes this space highly competitive.
Organic results are the basic or normal search engine results. These are controlled by your SEO. Investing time and resources into developing strong SEO should be seen as working towards long-term positive outcomes that will continuously benefit your online presence.
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