Understand the Results
Hopefully this helps to illustrate the importance of search engine marketing for your HVAC business. Only thinking about one area, like SEO, is a great way to limit your opportunities.
If you try to tackle this on own, make sure to thoroughly research everything before getting started. Although you can’t really “hurt” your business, you can waste a lot of time and money.
Even organic results have some extra details
AMP stands for Accelerated Mobile Pages and was developed so landing pages load faster on mobile Google searches, resulting in decreased bounce rates, increased traffic, a higher conversion rate, and enhanced SEO.
The pages are optimized for mobile devices by simplifying the design elements, adjusting the formatting, and removing select features that slow download times. On average, AMP landing pages load 85% higher than your standard mobile web page would because it reduces the clutter.
It’s completely free to use. And because it’s a Google product, there’s a good chance your AMP page will be a top result search option on mobile devices. They also get their own carousel in mobile searches on Google.
When someone uses Google to search for something, a list of results will pop up. You’ll notice the title of the page in blue, the URL in green, and a snippet, aka description, of what the page is about.
A rich snippet will look much different because it has extra information, like an image, ratings, and a detailed description. This helps you stand out, resulting in more clicks, and over time, a higher search ranking.
How do I get rich snippets? Structured data. By structuring the data, you set up your content in a particular way so search engines understand it and pull that information to the search results page.