Chris Craft, an HVAC manufacturers rep with Target Sales, talks about the big shift to indoor air quality. Specifically how top HVAC contracting businesses are shifting toward providing IAQ products and services. Chris shares that this shift is driven by customer demand, new technology, and smart business owners.
Customers are becoming more aware of the importance of indoor air quality. As a result, they are increasingly looking for ways to improve the air in their homes and businesses. At the same time, new technology is making it easier for HVAC contractors to offer IAQ products and services.
HVAC contractors can differentiate themselves from their competitors by offering these services and attracting new customers. As a result, the shift to indoor air quality is only going to increase in the coming years.
New Focus on Marketing Indoor Air Quality Products and Services
In recent years, there has been a shift in focus from selling traditional HVAC equipment to indoor air quality upgrades. The fact is, we spend more and more time indoors. It’s becoming increasingly important to make sure that the air your customers breathe is clean and healthy. HVAC contractors are now positioning themselves as experts on indoor air quality and offering services specifically designed to improve IAQ. These services can include:
- IAQ assessments
- air duct cleaning
- installation of HEPA or high-grade filtration
- humidity control
- installing whole-home IAQ monitors and controllers
- mechanical ventilation
IAQ starts with testing – Offer every client an IAQ assessment to help make the intangible and invisible air pollutants, visible. Download this IAQ assessment form now ➡
Smart HVAC contracting businesses are using marketing and advertisements to get in front of their local community. To tap into this growing market, they are:
- running local radio ads
- sending out direct mail
- digital marketing (social media, website, content marketing)