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How to Introduce High-Efficiency Air Filtration to Customers

Updated February 7, 2023

You want to offer your HVAC clients the best possible air quality solutions but aren’t sure how to get the indoor air quality conversation started. We’re here to clear that up. The easiest thing to start with is high-efficiency air filtration.

It sounds easy enough, but being comfortable with having the conversation is hard. How you approach this with your clients matters. So let’s break it down into two easy steps.

 Step 1: Assess and Measure the HVAC System

Set expectations with homeowners. Tell them what you’re there to do. Here’s how it’s done:

Let them know what you’re there to do. You’re checking the mechanical, safety, and performance of their HVAC system to ensure it’s properly working.

As you go through the process, you’ll know if a high-efficiency air filter can even be installed in the home.

Only after doing all of this can you confidently go and present your results to the customer. Good things happen when you observe and lead the conversation with health-related questions.

Step 2: Talk About the Benefits of Better Filtration

Explain how high-efficiency air filters work. Let them know that these filters are designed to trap more particulates than standard filters. These filters typically have a minimum efficiency reporting value (MERV) rating of 13. The MERV rating system goes from 1 to 16, with 16 being the highest rating. The higher the rating, the more it can capture.

Help them understand the importance of indoor air quality. High-efficiency air filtration can improve indoor air quality by removing particulates from their home’s air. They can help prevent the recirculation of dirty air. This is especially beneficial for homeowners who have allergies or respiratory conditions.

HVAC systems will last longer. High-efficiency air filters place less strain on HVAC systems, which extends the life of the equipment.

Energy bills will go down. High-efficiency air filters help HVAC systems run more efficiently, resulting in lower energy bills.

Benefits of High-Efficiency Air Filtration for Contractors

Easy to sell. Filters are the first line of defense, and the best way to instantly improve IAQ. Having a filter on your truck to show them will help you sell more. Doing a side-by-side comparison between their dirty 1-inch filter and your pristine 3-inch pleated filter – will help.

Easier to install. It takes about 90 seconds (on a bad day) to install a 3-inch MERV 13 air filter. No tools or retrofitting are needed. It fits most 1-inch return air grilles, no problem.

If you’re a contractor looking for a quality high-efficiency air filter to offer your customers, we recommend Zephyr’s MERV-13 air filter.

Rob Ambrosetti

Rob Ambrosetti

KGG’s National Training Director and go-to IAQ expert. Rob is a council-certified Indoor Environmental Consultant. He also holds Healthy Home Professional and HVAC Professional certifications from IAQA. Since joining KGG in 2018, Rob has focused on curriculum development and led KGG’s in-house training services. He is also the host of KGG’s industry podcast RepTalk.

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