Right now is the best time for HVAC companies to promote their products and services, as the market continues to grow rapidly. According to Air Conditioning Contractors of America (ACCA), the HVAC industry is benefitting from increased construction spending and high demand for new air conditioning and heating systems. Over the next decade, the HVAC industry is expected to increase in value from $25.6 billion in 2019 to $35.8 billion in 2030. If you are in the HVAC business, now is an ideal time to promote your company through digital marketing methods.
One of the best ways to gain more customers is to upgrade your company’s HVAC marketing strategies. Over 93% of adults in the U.S. actively use the internet, spending an average of two hours and 45 minutes a day on the web. Your business should be online, too. Here are the top digital marketing methods to utilize.
Email may be one of the oldest digital marketing and online communication tools, but it is in no way considered outdated. People trust email newsletters more than actual online news, as long as it’s from a source that they recognize, according to a recent PowerInbox study. The survey also found that more than half of American adults subscribe to at least one email newsletter.
One of the best ways to gain customers through email is to personalize your messages. Personalization in digital marketing means promoting products, services and content according to customer needs, personalities and behavior. To personalize your emails properly, you need to gather as much data as you can about your customers.
Start with how they behave on your website. If you see many customers visit and engage with your blog posts, promote new content every time you send out a newsletter. Are customers buying a lot of the same air conditioner or furnace component? Provide discounts for bundles of that item or promote products that compliment it.
Another factor you should consider is mobile friendliness. Just like your website, emails should be easy to read and navigate on smartphones. Almost half of today’s emails are opened on a mobile device. Email marketing services like Mailchimp let you create beautiful and responsive emails that can adapt to any screen size, from small iPhone displays to large LED TVs.
Social Media Marketing
Social media allows your company to interact directly with customers, whether through posts or direct messages. It’s an important part of any HVAC digital marketing campaign.
After all, more than half of social media users worldwide use Facebook, Twitter, Instagram and other platforms to research products and services. Plus, a MarketingDive report found that over 90% of people buy from brands they follow on social media.
One of the easiest ways to gain engagement on your social media pages is by providing educational content. For example, you can publish posts about the telltale signs of a failing HVAC system, then promote your maintenance and repair services. Alternatively, you may post a buying guide featuring your air conditioning or furnace products. The possibilities are nearly endless.
Social media is a great tool for customer service and engagement as well. You can reply to customer’s comments and messages instantly. Make sure to respond as soon as possible; customers expect brands to reply within 30 minutes.
You may have a beautiful and navigable website, but it’s useless if it can’t be found on Google. Over 92% of people in the U.S. use Google as their search engine. Almost half of brick-and-mortar and online shoppers use the search engine to find new products and items. If you want your site to be at the top of customers’ search results, you need to optimize. Here are a few ways to climb Google’s site rankings.
Get Your Listings Right
Google My Business listings always show up on the first page of Google’s search results. List your business and make sure every field is correct. This way, your company shows up as a listing every time customers search for your business category and location.
Create Interesting Content
When it comes to search engine optimization (SEO), content is king. Search engines like Google rank websites that provide helpful information higher than those that don’t. Create blog posts that help customers with simple HVAC problems. Make sure to link to credible sources, as well as service and product pages on your website whenever possible.
Improve Site Speed
Speed is another factor that search engines use to rank websites. Plus, most customers leave a site if it takes too long to load. A surefire way to improve page speed is to reduce the file size of your images. Use sites like TinyJPG and TinyPNG to do this. These tools efficiently cut down image size without sacrificing quality.
Make It Mobile-Friendly
Google prioritizes websites optimized for mobile phones and devices. It knows searchers want to access sites that don’t appear cluttered or ugly on any device. Ask your website developer to make your site mobile-responsive. It involves modifying your website’s images, menus and other elements so they can fit any screen size and can be read clearly.
Grow Your HVAC Business With Digital Marketing Methods
With the HVAC industry growing rapidly, you need to make sure your business stays competitive. You can do this by adopting the latest digital marketing practices to strengthen your online presence and catch the attention of more potential customers.
Whether you’re an experienced HVAC contractor looking to further your business or someone who is just starting in the industry, KGG Consulting can help. We provide HVAC training online and in-house. Our programs follow the latest standards, so your business stays competitive in the fast-growing HVAC market. Email us today to schedule a consultation!