How HVAC Service Agreements can Benefit Your Business During a Recession

Times are tough. A recession or inflation, coupled with slow season, can hit businesses hard, and many contractors are looking for ways to save money and stay afloat. While slashing prices seems like the obvious solution, it can be difficult to maintain profitability when you're constantly competing with others on price. So how can you maintain profitability and grow your business? One way is through HVAC service agreements. Here's how they can benefit your business during a recession.

Table of Contents

When it comes to business, trust is everything. If your customers don’t trust you, they’re not going to do business with you. And in a down market, that’s even more critical. Because when times are tough, people are looking for stability and reliability. They want to know that they can depend on you. And that’s where HVAC service agreements come in. By having a service agreement in place, you’re sending a strong signal to your customers (and their connections) that you’re reliable and that you’re there for them when they need you. That’s the kind of trust that builds long-term relationships – and that’s the kind of trust that will help your business thrive through anything. Let’s talk about the ways this helps you not just sustain, but grow your business.

HVAC Service Agreement Customers Trust You

By having a service agreement, you build trust and a relationship with the customer. The customer knows that they can count on you to be there for them when they need you the most. They also know that you will be able to keep their home’s heating and cooling system running smoothly and efficiently. In a recession, it’s important to have that level of trust and reliability, because it can mean the difference between a customer keeping their business with you or going somewhere else.

Every Maintenance Call is an Opportunity. By providing outstanding service and following up with each customer, you can build a successful HVAC maintenance business. Learn more ➔

High Closing Rate on HVAC Service Agreements

When it comes to HVAC proposals, the numbers don’t lie: having a service agreement in place boosts your closing rate by a whopping 80%. In other words, you’re nearly guaranteed to seal the deal when you’ve got an agreement in place. But what is it about service agreements that makes them so effective? For one thing, they show that you’re committed to providing ongoing support and maintenance for your HVAC system. This not only gives potential customers peace of mind, but it also demonstrates your expertise and professionalism. In addition, service agreements help to build trust and rapport with potential customers, making them more likely to do business with you in the future. With so many benefits, it’s no wonder that service agreements are such an important part of closing HVAC deals.

Flow is not just another newsletter. It's your HVAC business playbook! Sign up today

The HVAC industry is changing, and your business needs a team that can keep up. Our monthly insights will help you stay ahead of the curve with data-driven analysis of current market trends, historical comparisons, and insight from industry leaders.

Join today

Before you go, join our newsletter. Our emails are designed to help you grow or improve your business.