When it comes to business, trust is everything. If your customers don’t trust you, they’re not going to do business with you. And in a down market, that’s even more critical. Because when times are tough, people are looking for stability and reliability. They want to know that they can depend on you. And that’s where HVAC service agreements come in. By having a service agreement in place, you’re sending a strong signal to your customers (and their connections) that you’re reliable and that you’re there for them when they need you. That’s the kind of trust that builds long-term relationships – and that’s the kind of trust that will help your business thrive through anything. Let’s talk about the ways this helps you not just sustain, but grow your business.
HVAC Service Agreement Customers Trust You
By having a service agreement, you build trust and a relationship with the customer. The customer knows that they can count on you to be there for them when they need you the most. They also know that you will be able to keep their home’s heating and cooling system running smoothly and efficiently. In a recession, it’s important to have that level of trust and reliability, because it can mean the difference between a customer keeping their business with you or going somewhere else.
Every Maintenance Call is an Opportunity. By providing outstanding service and following up with each customer, you can build a successful HVAC maintenance business. Learn more ➔
High Closing Rate on HVAC Service Agreements
When it comes to HVAC proposals, the numbers don’t lie: having a service agreement in place boosts your closing rate by a whopping 80%. In other words, you’re nearly guaranteed to seal the deal when you’ve got an agreement in place. But what is it about service agreements that makes them so effective? For one thing, they show that you’re committed to providing ongoing support and maintenance for your HVAC system. This not only gives potential customers peace of mind, but it also demonstrates your expertise and professionalism. In addition, service agreements help to build trust and rapport with potential customers, making them more likely to do business with you in the future. With so many benefits, it’s no wonder that service agreements are such an important part of closing HVAC deals.