In a down market, measuring your customer’s HVAC systems may seem like a luxury. It might also feel unnecessary. Assuming that your customers will not take your recommendations seriously is bad for business. Nobody wins in that scenario.

However, there are several reasons why this is actually a great time to do this. David Holt from National Comfort Institute breaks down the benefits in this short but valuable episode.

If you’re not measuring, you’re just guessing. This is mostly NCI’s tagline and something Holt is passionate about for good reason. The truth is that IAQ and performance system training is changing indoor environments. Watch the episode here ➜

3 Ways Measuring HVAC Systems Benefits Your Business

First, measuring helps you to understand your customer’s needs and find areas where you can help them. When you focus on safety, health, comfort, and efficiency – and take the time to analyze the data, you are winning. This is especially important in a down market, when customers are closely watching their budgets.

Second, measuring helps you to build trust with your customers. When you show them that you’re interested in truly helping them, they’ll be more likely to trust you with their business. They will also become loyal customers and your biggest advocates. Great online reviews, neighbor recommendations, etc. Only good things happen to businesses that focus on providing excellent service.

Finally, measuring HVAC in a down market helps you to stay ahead of the competition. Most businesses will be focused on turning and burning to stay profitable when the economy softens. It might be tempting to follow suit. But, by taking the time to understand your customer’s HVAC system and home data, you’ll be able to offer them unique solutions that other companies simply can’t match. So if you’re looking for ways to improve your business, measuring your customer’s HVAC systems is a great place to start.