Marketing is an essential aspect of business. Quite literally, it is the actions a business takes to promote its products and/or services. And–it’s absolutely essential to a company’s success. This is particularly true when it comes to the HVAC industry. Potential customers have a multitude of home service companies to choose from, which is why it’s crucial that you make sure to set your business apart. Marketing is one of the easiest ways to do so. That is, so long as you commit to a marketing plan and follow through with the essential HVAC marketing habits.
In this episode, RepTalk Host Rob Ambrosetti interviews Hook Agency Founder and CEO Tim Brown on the best marketing tactics an HVAC company can and should utilize. Brown, who founded Hook Agency in 2012 is experienced in website development, search engine optimization and conversion. In other words, his company specializes in the world of digital marketing. At KGG, we too push for HVAC companies to shift their focus from old-school marketing techniques to digital practices. Brown makes this process easier and outlines eight easy HVAC marketing habits to incorporate into your business.
In many ways, it begins with the company website. Brown describes a majority of the HVAC company websites he sees as ‘broken.’ While this might feel counterintuitive, as the urge is to appeal to potential clients and earn trust, Brown advises against websites focusing on the company itself. What may feel like a warm and inviting company photo can be perceived as a greater focus on the company itself rather than the customer. Instead, save photos and anecdotes for the “About Us” section and social media. Instead, really prioritize what your business offers customers as well as high-rated reviews and testimonials that successfully portray your business’ accomplishments.
In addition to updating the website, Brown provides direction, ideas and other HVAC marketing habits. These include focusing on leads, identifying where leads come from, spending time asking for and responding to referrals and reviews, and prioritizing customer testimonials. Brown also advocates for social media, content marketing and utilizing online business search engines such as Google My Business. Brown provides in-depth insight on each of these functions, why they’re important and how they can help your company grow. So, what exactly are the eight great HVAC marketing habits? Tune in to learn!