Mechanical Ventilation Movement in Residential Buildings

Mechanical ventilation in new residential buildings is becoming standard. Learn about the early adopters and growing market in IAQ.
mechanical ventilation movement in residential construction

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There’s a movement amongst forward-thinking residential real estate developers – improving the air quality of their newest building projects, with a focus on mechanical ventilation.  

Indoor air quality is a multifaceted approach to ensure people breathe cleaner air. It incorporates purification, filtration, humidity control, and mechanical ventilation, which we’re focusing on today.

Terms like ‘fresh airflow’ and ‘energy recovery ventilation’ are the new selling buzzwords, incorporated into these new building’s marketing materials.

Many developers expect air quality products, like mechanical ventilation systems, to be standard in new buildings by 2030. Others expect laws to be passed by then to ensure every building must incorporate better air quality systems. 

The first hurdle is making these air quality systems a commodity is ensuring they are energy efficient and available at a lower price-point.  Andrea Mancino, executive vice president of New York for Bright Power, an energy management consultant, told the Wall Street Journal she believes this will happen.

“The most cutting edge technology today, which will gradually become less expensive and more widespread, is an “energy recovery ventilator,” says Mancino.

Real Estate Developers – Early Adopters

The Charlotte of the Upper West Side in Manhattan is currently under construction and focused on sustainability and air quality. Like most new construction, this building will be airtight. The difference will be his approach to incorporating top-of-the-line air quality technology.

Forward-thinking real estate developer, John Roe, has spared no expense in air quality. He ensures his buyers know just how special their air is. Their marketing goes to great lengths to explain how his building’s air systems will work.

According to their website, with the touch of a button on their smartphone, residents can activate their ERV to boost and improve fresh airflow for their entire home by 120%.

Superior air quality technology is being incorporated into multi-million dollar homes now, which makes it a luxury right now. It’s only a matter of time before it becomes a commodity.

Growing IAQ Market

The indoor air quality market is expected to boom over the next years. On average, 15% of U.S. households have air quality solutions in their home.  That number is expected to jump dramatically.

IAQ Market

The Bureau of Labor Statistics is expecting an 8% faster than average job expected growth rate from 2020-2028.
The indoor air quality solutions market size is expected to grow by USD $9.54 billion from 2020-2024. The market’s growth momentum will accelerate during the forecast period. 

IAQ Support, Resources, and Training

If you’re an HVAC contractor, plumber, duct cleaner, or solar panel installer – now is the time to get involved in indoor air quality.  Our team can help you get started in IAQ.

Have more questions or need help?

KGG Consulting has been in the HVAC industry for 24 years, and is one of the best in the business. As experts in the field, KGG is your first resource for HVAC industry information.

Joseph Gavica

Joseph Gavica

Joseph is KGG’s Content Strategist and a part of our digital services team. Joseph joined KGG in 2020, which would prove to be a pivotal year for the HVAC and IAQ industry. His expertise and focus are in ensuring that the right information reaches the right people. Joseph graduated from California State University Fullerton with a degree in Public Relations and Image Management. Learn more about how we approach HVAC Content Marketing and SEO for HVAC Businesses.
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