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Beginners Guide to HVAC SEO Keywords

Updated May 30, 2022

People these days are more reliant on the internet. We pretty much turn to Google to find everything and anything under the sun. It doesn’t matter what business you’re in; an effective SEO strategy should concentrate on a few key aspects. Keyword research, technological optimization, and content creation are just a few ways you may improve your website. There are a number of aspects and indications that HVAC contractors should be aware of if they want to succeed in their local marketplaces.

What Are HVAC SEO Keywords and Why Do They Matter?

A keyword is a term or phrase associated with a piece of content on a website. HVAC Search engine optimization (SEO) keywords include your primary keyword as well as the set of HVAC keywords that are semantically associated with it. The semantic association is about related meanings between HVAC words.

HVAC SEO keywords will help the searchers reach the best website they may need for the information they want. It will also help the businesses gain clients through those HVAC keywords.

How To Use Keywords for HVAC SEO?

The first step is to have a list of keywords you want to use. Once you have a list, you’ll either have to integrate them into existing content or create a new one to bring visitors to your HVAC site. Here are some ways you can start improving your ranking for your chosen keywords, the key is to use them in:

  • Page Titles – The page title is the first thing people will see when your page comes up in a search. If the keyword they are looking for is in the title, they know they have found what they are looking for. And most importantly, Google also looks at the titles of these pages. For best results, try to put your keyword at the beginning of the title.
  • Meta Descriptions – Users care about meta descriptions, even if Google doesn’t. A well-written meta description informs consumers that they have discovered what they were searching for and encourages them to visit your website. A greater click-through rate may help you climb the Google rankings.
  • URLs – Pay attention to the URL while creating a new content page. If at all feasible, keep it brief and include your keyword. Another technique to notify Google that your website provides content that visitors are looking for is to include a relevant term in the URL.
  • Content – It’s critical to provide useful material that answers queries and guides visitors through the purchase process. Visitors will be drawn in by engaging, easy-to-understand content, but you must also add keywords so that Google can find your website in the first place.

How to Research and Find the Best HVAC SEO Keywords

Keyword research is a difficult task. It must satisfy the searcher’s desire to appear on the first page of results. Your website must also provide relevant content that will assist searchers in obtaining the information they need. The following is best kept in mind while keyword researching:

  • Make a list of significant, relevant HVAC topics.
  • Keyword-fill topic buckets
  • Knowing Intent Analyze keywords
  • Explore search keywords
  • Utilize keyword tools

You may utilize the current keyword research tools to determine the ideal keywords for your HVAC website. The following are a few of the available resources:

Google Search

Almost everyone is familiar with Google. Just a simple typing in the search bar will let us see tons of websites, references, tips, and other tools that we can use.

Google Trends

Google Trends uses data from Google searches to show users how popular certain topics are throughout the globe, in various languages, and in different regions.


It’s often utilized for keyword research and statistics on web rankings, such as search traffic and cost per click (CPC). The SEMRush program also gathers data on internet terms from the Google and Bing search engines.


Ahrefs is an SEO software suite that has tools for building links, researching keywords, analyzing competitors, keeping track of your site’s rank, and auditing your site. Most of the features in Ahrefs are made for people who work in marketing. People use Ahrefs, a popular SEO tool, to move up in Google rankings.


Like the other tools we’ve talked about so far, Ubersuggest is a keyword research tool with a lot of different options. Firstly, it can tell you how many times a keyword has been searched for in the last year, so you can see if there are any seasonal patterns. Secondly, it gets keywords from Google Suggest and its own database, among other places. Lastly, it also gives you suggestions for keywords based on questions, comparisons, and prepositions, as well as a list of all the keywords that your competitors rank for.

Answer The Public

This keyword tool conjures search questions and suggested- autocomplete searches in an image called a search cloud. Categories consist of the 5 Ws, plus ‘how’, ‘can’, ‘are’, ‘which’ and ‘will’. It has its free version where you can use up to three searches a day, and a paid version that lets you use unlimited searches.

List of Popular HVAC SEO Keywords To Use on Your Website

Keywords have a significant impact on the traffic that visits your HVAC website, which in turn has a knock-on effect on the sales of your products and services. Here are some examples of HVAC SEO Keywords that you may use on your website, along with the monthly average US search traffic. We got this data from SEMrush’s Keyword Magic Tool:

Air conditioning – 40,500
Air conditioner – 368,000
window air conditioning unit – 5,400
wall air conditioning units – 4,400
HVAC – 201,000
Air conditioning installation – 40,500
Air conditioning repair – 40,500
IAQ – 1,600
Indoor air quality – 5,400
air conditioning unit – 18,100
Heat pump – 40,500
HVAC contractor – 18,100
Air conditioning service – 18,100
Air conditioning service near me – 6,600

These HVAC SEO Keywords might help you whether you’re just getting started or looking for new ways to increase traffic and search engine rankings. However, making it happen can be difficult. You’ll need patience, testing, and a strategy to execute it. Alternatively, our marketing team at KGG Consulting can help you improve your SEO. Learn more ➡

Christopher Grubbs

Christopher Grubbs

Chris is the driving force behind KGG's marketing initiatives. Boasting over a decade in digital marketing, Chris's expertise is deeply rooted in HVAC lines and IAQ products. In 2018, recognizing the pivotal role of online presence in today's market, he pioneered KGG's in-house digital and marketing services. For collaborations or to learn more, connect with Chris on LinkedIn.

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