Home Services Marketing – 4 Tips for Selling IAQ

Indoor air quality is in demand, and digital marketing is crucial for home service businesses that offer IAQ. These marketing tips are helpful HVAC sales tactics.

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Indoor air quality control options are in demand. The pandemic has impacted almost every facet of everyday life. As a result, interest in indoor air quality products and services is up. Did your business recently finish IAQ training and start to offer indoor air quality as a result? Or, has your business always offered IAQ, but now realize it’s time to emphasize it? We congratulate you. Indoor air quality is truly an important service to provide. We want to help you continue to take steps in the right direction to profitably expand your business. Your business is helping people breathe better. Simultaneously, we want to help you grow a more profitable outreach and company altogether. Learn some easy tips for home services marketing to get the word out about IAQ.

Email Marketing

Email marketing is a great first step and the perfect way to ease into the world of digital marketing. When you want to reach out to existing customers about your air quality assessments or services you’re providing, email marketing is a great tool. It’s important to compile a complete email list of past customers as well as those who have shown interest in HVAC services to contact. You can share valuable content about IAQ services and products via email and watch the leads roll in.  

It’s important that the email marketing campaign is engaging, focused on one specific product or service. Make sure to end with a simple call-to-action. The call to action can be anything you want them to do, including: watching a video, reading an article, or responding to the email for further information or even a follow-up quote. This is a great way to get an estimate of how many people already in your company’s contacts would be interested in learning more about indoor air quality or pursuing indoor air quality control options. It’s also the easiest method to provide more personal updates to a large number of consumers. Make sure to create engaging emails and watch as the leads from emails help your business grow.

Social Media Marketing

Social media is the ideal marketing choice these days for professional needs. Don’t assume your HVAC and IAQ business won’t benefit from social media – this isn’t true. All businesses stand to benefit from a digital presence and active social media pages, including home service businesses. You should focus on starting with one social media outlet. Hone in on creating a solid message and personality for your business. Start a Facebook or LinkedIn page that introduces your company and explains the indoor air quality services your company offers. You can then use that page to show people how important it is with supporting posts and images. 

Unless you choose to spend money on ads, social media marketing is free. This is another great advantage of social media. And, if you don’t mind spending some money or creating a budget for digital marketing, you can always use the Facebook Ads feature as well. You pay when people click on your company’s ad. 

Instagram and Twitter are other social media forums where you can spread the word about your home services business. You can post work pictures on Instagram with things like before and after. Use Twitter to join in on conversations about indoor air quality. While the posts may not get tons of likes or engagement, it will help your business in the long run. This is because it gives consumers a better idea of your company and the services you offer.

Articles and Video Content

If you or your staff have the time, then we also suggest you write and/or record as much content as possible. Don’t simply do so with the goal of promoting business alone. You first want to provide value to your site visitors and social media followers. Educate and inspire them to call you when they want that IAQ upgrade or to learn more about why it’s important. The growing demand for indoor air quality means consumers are looking for informed HVAC contractors to ask questions and get solid answers and recommendations from. If you don’t have the time, you can instead hire a blogger or content creator to help build up the profiles. A writer that’s skilled in SEO keywords can also help drive additional traffic to your site, and therefore, produce more sales. 

Using videos is a great way to get attention. Potential customers that watch a service or product video on a website are 64% more likely to buy the product or pursue the upgrade. Plus, having a video on your website landing page results in 80% more conversions statistically. Also, if you include video content in your email campaigns or newsletters, you double or even triple click through rates. Lastly, 94% of mobile users share videos with friends, creating engagement and more views. All of these are reasons to pursue different media content formats.

Website

Finally–building a good website is absolutely essential. How new a website looks and how recently it’s been updated are not only obvious to site visitors but factors that potential customers care about and consider. A website with great content and an easy user interface serve as a 24/7 salesperson and lead generator. It’s helpful to consistently create new content and have a focused content strategy to help your website rank better in your local market as well. Make sure to fix broken links and improve pages based on data. By understanding what pages work and which ones don’t, you can reduce bounce rates and get more qualified leads.

Indoor Air Quality Home Services Marketing

These four methods are all quick and easy ways to generate interest in your business. They are also great examples of prioritizing your company’s indoor air quality products and services. Hopefully you’ve come away with a couple easy new ideas to help your business make the IAQ home services you offer clear. Via digital marketing, there are several different avenues to find customers and provide them with the home services they need. If you think it’s time to take your indoor air quality business to the next level, contact us to learn more about creating a digital marketing plan.

Have more questions or need help?

KGG Consulting has been in the HVAC industry for 24 years, and is one of the best in the business. As experts in the field, KGG is your first resource for HVAC industry information.

ABOUT THE AUTHOR
Christopher Grubbs

Christopher Grubbs

Chris is KGG’s Marketing Manager. With over a decade of experience in digital marketing, Chris has been KGG’s go-to marketing expert for years and has experience working with HVAC lines and IAQ products specifically. In 2018, he took his digital expertise to create KGG’s in-house digital and marketing services, prioritizing the importance of the industry’s online presence. Read my HVAC Contractor Marketing Guides ⤑
KGG Consulting

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