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How to Revamp Your HVAC Marketing Strategies to Increase Lead Generation

Updated December 8, 2021

If you are trying to do what is best for your heating and cooling company, you will need to begin honing in on some HVAC marketing strategies that will be helpful to you.

By putting together a marketing plan that is specific and that has actionable goals, you will start to see your customers and sales margins improve.

Read on to learn more about HVAC marketing strategies that will help your business.

The Best HVAC Marketing Strategies

You will need to create an HVAC marketing strategy that will win big for you this year.

By understanding the strategies that work the best, you will improve your visibility and search engine ranking. It’ll also help you to grow a larger customer base.

Here are the marketing strategies that you should get to know:

Set Up an HVAC Blog

Sooner than later, everyone will run into some sort of HVAC problem. Because of this, creating consistent blog content for your business lets you create evergreen content that provides value to a large percent of the population.

Rather than making your copy salesy, you can make the content informative for anyone that needs advice. The more advice that you offer on the front-end, the more you will gain the trust of readers who will eventually want to become customers.

Many HVAC contractors struggle to create a blog that’s informative and valuable.

The problem is that so many blogs are filled with fluff, not useful information. This leads customers to believe that all of the content on HVAC contractor websites is just as useless.

A good blog should be helpful and easy for customers to find what they’re looking for quickly and easily. Our company helps HVAC contractors create blogs like this by providing them with everything from topic ideas, writing tips, templates, graphics and more!

Why HVAC Articles for Homeowners Are Critical to Your Content Marketing Strategy: With content marketing, you’re not just trying to put out good HVAC-related information. You need fresh and engaging material that will keep customers coming back for more! With this article as a guidepost, your business can get started today with some great articles on customer service or maintenance tips from experts in the field of heating ventilation cooling systems (HVAC). Read more ➞

Take Plenty of Video of the Work That You Do

No matter what sort of heating and cooling work you offer, content creation will be part of your strategy. You can win in this day and age by looking into video content that explains your business and what it is all about.

People enjoy digesting their content in the form of video more than ever, due in large part to how easy it is to access via a mobile device. You can show people exactly what you do by shooting some of the work you provide to customers.

It can also help to put out some DIY video content that teaches people how to handle minor repairs in their homes on their own. YouTube has long ago surpassed a billion users a month, so creating and posting videos regularly is also a great way to grow a social media following.

HVAC contractors are a bit behind the curve in terms of their online presence. Some still do not have websites, and those that do tend to be lacking in content.

While there is no doubt that they provide a valuable service, most people don’t know how important it is to have your heating and cooling systems maintained on an annual basis.

Video marketing can help you stand out from your competition by showing off your workmanship, expertise and knowledge about the industry as a whole. People want to see what you can offer before they call for an appointment or request a quote. By creating videos about common problems with air conditioning units, furnaces and other aspects of home comfort or health you will build trust with potential customers who may not even need immediate services but could use some advice down the road when they’re having issues at home.

Put Together a Great HVAC Website

Putting together an amazing website is one of the best forms of marketing that you can create.

This means making a website that is super easy to navigate — particularly on mobile devices. The market of mobile device users is on the rise, so you need to build your site for computers and mobile devices out of the gate.

Work with a website builder that also understands how search engine optimization (SEO) works, because they will build it with things like ranking and marketing in mind. You should test your website routinely before you launch your website to the public.

Although you may have a great product or service, if your website isn’t optimized for search engines and mobile devices, then no one will ever find out about it.

If you’re not optimizing your site for the major search engines like Google and Bing, chances are that anyone who’s looking for what you offer online is going to pass by without even knowing that they could get what they need from you. And with mobile device usage on the rise (and desktop use declining), this is an issue that can really hurt your business in the long run.

We make beautiful websites that help your HVAC business stand out from the crowd online. Our process starts with understanding who you are as an individual or company. From there we build a one-of-a-kind website for you using the WordPress platform which will give your customers an amazing experience on every device!

Professional Website Design Services for HVAC Contractors: We provide website design and other digital marketing services to help HVAC contractors modernize their approach. Our consultants are dedicated to bringing value by streamlining our customers’ businesses with a simple, effective solution that can be tailored for any need or budget!
Learn more about our HVAC Website Design Service ➞

Provide Impeccable HVAC Customer Service

Word spreads quickly no matter what sort of business you do. If you want people to spread a positive word, you need to offer quality customer service every single time.

Today, more than 80% of web users put the same amount of trust in online reviews as they would the word of a friend or family member.

These reviews are highly visible and easy to leave, so treat every customer as though they are the most important to you. This way, people will begin leaving you great reviews and your business will gain brand trustworthiness.

You can even incentivize your customers by offering them a discount if they leave you a 5-Star review on Yelp or other review websites.

Improve HVAC Customer Satisfaction Using These 6 Tips: The importance of customer satisfaction is not only seen as a test for how much you value your clients, but also what they think about the company and products. Check out these 6 tips to make sure their loyalty never wavers ➞

Address Your Social Media

While the web keeps growing, it is clear that the majority of traffic today is owned by social media.

As such, you should jump into the fray and make sure that you are diligently handling your social media needs. Make sure that you create profiles for Facebook, YouTube, Instagram and other sorts of social media accounts.

The sooner you build your social media strategy, the easier it will be for you to start seeing results that get you new and different business.

HVAC Facebook Post Ideas to Grow Your Business: It’s time to stop using the same old strategies for marketing your company and start exploring new avenues. There are 7 different types of Facebook posts that you can use, with pro tips on how best implementing them into a plan will grow business!
Find out what they are as well as some helpful pro tips with this article

Improve Your Search Engine Optimization (SEO)

There are a number of steps that you can take to get the most out of your company’s search engine optimization (SEO), so consult with some professionals that understand this form of marketing.

The more you build your site and your brand with SEO in mind, the easier it’ll be for you to get hits on Google. Whether you are putting together your blog, creating a video or executing an ad strategy, you will want to make SEO a foundational part of this process.

20 Tips to Boost Your HVAC SEO: We’ve put together 20 tips that will help you boost your HVAC SEO. From the basics like keyword research to more advanced techniques like backlink building and content marketing, we have a tip for everyone. HVAC SEO Tips and Advice ➞

Handle Your E-Mail List Marketing

It’s important that you also jump on e-mail list marketing so that you are able to draw in people that want to follow your content.

You can ask your customers to sign up for an e-mail list, in exchange for a discount or some sort of other incentive. By taking the time to build your e-mail list and track it, your HVAC company will be better able to market however they need to.

This is especially important if you are offering seasonal deals that you want people to take advantage of.

Put Together Great Strategies for Your HVAC Business

We hope that these 7 strategies will help you to build a successful HVAC business. If there are any other ideas or methods that have worked for you, please share them with us in the comment section below. Your feedback is always appreciated!

Christopher Grubbs

Christopher Grubbs

Chris is the driving force behind KGG's marketing initiatives. Boasting over a decade in digital marketing, Chris's expertise is deeply rooted in HVAC lines and IAQ products. In 2018, recognizing the pivotal role of online presence in today's market, he pioneered KGG's in-house digital and marketing services. For collaborations or to learn more, connect with Chris on LinkedIn.

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