If you are trying to do what is best for your heating and cooling company, you will need to begin honing in on some marketing strategies that will be helpful to you.
By putting together a marketing plan that is specific and that has actionable goals, you will start to see your customers and sales margins improve.
Read on to learn more about HVAC marketing strategies that will help your business.
The Best HVAC Marketing Strategies
You will need to create an HVAC marketing strategy that will win big for you this year.
By understanding the strategies that work the best, you will improve your visibility and search engine ranking. It’ll also help you to grow a larger customer base.
Here are the marketing strategies that you should get to know:
1. Set Up a Blog
Sooner than later, everyone will run into some sort of HVAC problem. Because of this, creating consistent blog content for your business lets you create evergreen content that provides value to a large percent of the population.
Rather than making your copy salesy, you can make the content informative for anyone that needs advice. The more advice that you offer on the front-end, the more you will gain the trust of readers who will eventually want to become customers.
2. Take Plenty of Video of the Work That You Do
No matter what sort of heating and cooling work you offer, content creation will be part of your strategy. You can win in this day and age by looking into video content that explains your business and what it is all about.
People enjoy digesting their content in the form of video more than ever, due in large part to how easy it is to access via a mobile device. You can show people exactly what you do by shooting some of the work you provide to customers.
It can also help to put out some DIY video content that teaches people how to handle minor repairs in their home on their own. YouTube has long ago surpassed a billion users a month, so creating and posting videos regularly is also a great way to grow a social media following.
3. Put Together a Great Website
Putting together an amazing website is one of the best forms of marketing that you can create.
This means making a website that is super easy to navigate — particularly on mobile devices. The market of mobile device users is on the rise, so you need to build your site for computers and mobile devices out of the gate.
Work with a website builder that also understands how search engine optimization (SEO) works, because they will build it with things like ranking and marketing in mind. You should test your website routinely before you launch your website to the public.
4. Provide Impeccable Customer Service
Word spreads quickly no matter what sort of business you do. If you want people to spread a positive word, you need to offer quality customer service every single time.
Today, more than 80% of web users put the same amount of trust in online reviews as they would the word of a friend or family member.
These reviews are highly visible and easy to leave, so treat every customer as though they are the most important to you. This way, people will begin leaving you great reviews and your business will gain brand trustworthiness.
You can even incentivize your customers by offering them a discount if they leave you a 5-Star review on Yelp or other review websites.
5. Address Your Social Media
While the web keeps growing, it is clear that the majority of traffic today is owned by social media.
As such, you should jump into the fray and make sure that you are diligently handling your social media needs. Make sure that you create profiles for Facebook, YouTube, Instagram and other sorts of social media accounts.
The sooner you build your social media strategy, the easier it will be for you to start seeing results that get you new and different business.
6. Improve Your Search Engine Optimization (SEO)
There are a number of steps that you can take to get the most out of your company’s search engine optimization (SEO), so consult with some professionals that understand this form of marketing.
The more you build your site and your brand with SEO in mind, the easier it’ll be for you to get hits on Google. Whether you are putting together your blog, creating a video or executing an ad strategy, you will want to make SEO a foundational part of this process.
7. Handle Your E-Mail List Marketing
It’s important that you also jump on e-mail list marketing so that you are able to draw in people that want to follow your content.
You can ask your customers to sign up for an e-mail list, in exchange for a discount or some sort of other incentives. By taking the time to build your e-mail list and track it, your HVAC company will be better able to market however they need to.
This is especially important if you are offering seasonal deals that you want people to take advantage of.
Put Together Great Strategies for Your HVAC Business
By employing HVAC marketing strategies that work, you will be in a great position to take your company to the next level.