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Expand Your Duct Cleaning Business: Profit from Indoor Air Quality

Updated December 3, 2020

Indoor air quality is rapidly turning into a source of revenue for duct cleaning companies. Air ducts and vents obviously play a crucial role in air circulation in homes and commercial buildings alike. Consequently, they also can be a path for contaminants and pollutants, which exposes occupants to health risks and discomfort. Surely, if you’re looking to expand your duct cleaning business into a new market, you should consider indoor air quality. The products and control options could boost both revenue and reputation.

What IAQ Products and Services Can You Offer?

There are many causes of indoor air pollution. From pesticides to excessive moisture, smoking, weather contaminants, cooling and heating devices, and many more. The best indoor air quality control options to offer will depend on your clients’ specific problems and persistent indoor air pollutant issues. And, because each class of pollutants has its own method of removal and specific products that aid in its eradication. As a result, there are many products and services available for indoor air quality assessment and control.

1. Products

There are numerous indoor air quality products. Most fall into the main IAQ categories of filtration, purification, ventilation, humidity control and source control. The pandemic has highlighted the importance of indoor air quality, meaning customers are now more likely to ask questions about specific solution options. Some more popular products include: 

  • MERV 13 air filters
  • Whole-home air purification systems 
  • Germicidal UV lights
  • Dehumidifiers and Humidifiers
  • Indoor Air Quality Monitor

2. Services

When it comes to services, a lot of IAQ involves working with HVAC systems and ductwork. This means that most IAQ maintenance relies on duct cleaning–an essential part of your business. HVAC systems help filter out air pollutants and allergens like dust mites, mold, and other pollutants to improve the air quality. Thus, even though duct cleaning is an occasional activity, it can be marketed as an easy addition to indoor air quality maintenance. And since most don’t know how to clean or maintain their ventilation systems properly on their own, there will always be a need for professional experts.

The Key to Indoor Air Quality Control

Understand Your Customers’ Concerns

Most successful businesses begin by listening to and understanding customers’ specific challenges. This involves taking the time to thoroughly understand the problems. For example, some customers may express health concerns, discomfort or bad odor originating from their HVAC system as the motivating factor to pursue duct cleaning. With additional training in IAQ, your clients could benefit from learning about indoor air quality solutions that could help solve the root problem. 

Training in indoor air quality control also means knowing how to ask the right questions and prompt more information about the source of the problem. This could lead to an upsell, not to mention recommendations to friends, family, and neighbors. Offering relevant solutions brings you one step closer to achieving your business goals. Equally important, it helps better your reputation and secures a broader market for your services. As a result, training in indoor air quality will help you learn how to better survey client’s homes and save time identifying possible solutions.

Guarantee a Team of Experts

Your business likely already has a team of reliable and experienced experts to handle cleaning tasks. Indoor air quality involves further assessments of customers’ ventilation systems. That’s why you should ensure that your entire team is trained and up-to-date in indoor air quality to provide your customers with the best service possible. Once they are, they can perform IAQ assessments. This is the first step to help customers understand their home’s current air quality status and problems. The ability to perform IAQ assessments will help provide the best recommendations on upgrades and add to your company’s expert IAQ credibility.

Use the Right Equipment

IAQ is not a task that should be handled with substandard products and technology. Your company should offer the best equipment to handle every situation, from diagnosis to the actual installment. This enhances the customer’s experience. As a result, it adds to your reputation as a professional home service to new and existing customers.

Offer Solutions

Profiting from indoor air quality involves providing long term solutions for your customers through reliable products, seasonal maintenance, and education. Equally important, because providing value to your customers is an essential step in gaining trust. Focus on informing about health risks, recommended upgrades, maintenance costs, and installation costs.

Reasons to Get Into IAQ

Increased Revenue

According to a recent study, the global market for indoor air quality services and control is expected to grow by $9.54 billion by 2024. The result is huge expected growth for the indoor air quality industry–and all within the next four years. Equally important, it also means that now is the perfect time to increase your business revenue by joining the IAQ trade.

Added Value for Customers

IAQ services provide extra value. In fact, by offering air purification, ventilation, and humidity control products among others, in addition to duct cleaning services, you help with customers’ health risks and discomfort.

Customer Awareness

Indoor air quality is a broad topic that many customers fail to understand. Apart from simple dust and allergen concerns, your training can help educate your customers about other harmful pollutants such as antimicrobials and volatile organic compounds. Helping teach and inform on the matter will also aid your company’s reputation.

Top Quality IAQ Training

In today’s world of heightened indoor air quality concerns, getting the most out of your business’ potential means including IAQ services. You’ll want top-rated professional training. Learn about the multitude of training formats KGG offers, including group training webinars, online training modules, in-person training sessions, and training videos. We encourage all HVAC professionals to expand their services and gather extensive knowledge on how to tackle indoor air quality challenges.

Joseph Gavica

Joseph Gavica

Joseph is KGG’s Content Strategist and a part of our digital services team. Joseph joined KGG in 2020, which would prove to be a pivotal year for the HVAC and IAQ industry. His expertise and focus are in ensuring that the right information reaches the right people. Joseph graduated from California State University Fullerton with a degree in Public Relations and Image Management. Learn more about how we approach HVAC Content Marketing and SEO for HVAC Businesses.

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