It’s no secret that smart home thermostats are in demand. HVAC contractors may be wondering what they can do to position their business to sell more of them. Every day for the last decade, smart thermostats are becoming more popular because homeowners can now control their HVAC system straight from their smartphones no matter where they are. In this article, you’ll learn:
- Why HVAC companies should start selling smart home thermostats
- How to use content to get your business in front of customers online
- Exactly when you should upsell customers when you’re out in the field
Why Should My HVAC Business Start Selling Smart Thermostats to Homeowners?
Smart home thermostats provide key benefits to both homeowners and HVAC businesses. Here’s a quick breakdown:
Homeowners understand the financial and comfort benefits. The smart thermostat can automatically adjust the temperature in the home to save energy without sacrificing comfort. It can automatically adjust the heating or cooling depending on the time of day, shift work schedules, and property occupancy.
HVAC companies can easily keep an inventory of thermostats on their trucks due to their small size. The convenience of being able to upsell and install in one call boosts sales and saves time. Techs shouldn’t be hesitant to sell smart home thermostats as a standard feature. Consumers appreciate smart functionality and will associate it with the contractor who installed it.
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HVAC Marketing Tips To Attract More Smart Home Thermostats Business
Before homeowners decide to buy a smart home thermostat, they’ll scour the Internet for answers. You can meet them online with content that answers many of the pre-purchase questions they might have. You’ll want to create a series of articles and videos to get your business in front of these customers. Common questions a customer thinking about purchasing smart home thermostats include:
- What’s the best smart thermostat for my [city] home?
- Is it time to upgrade your home’s thermostat?
- Are smart thermostats worth it?
- Do smart thermostats need WiFi?
- How much does it cost to have a smart thermostat installed?
These are just some of the questions I pulled from a Google search. I searched for smart home thermostats, and most of these questions popped under the “People also ask” section. 🔽
You should also create a series of articles and videos for post-install homeowners. This will save your business time by addressing common problems associated with smart home thermostats. Using the same method above, I used Google to search for “smart home thermostat not working.” Here are the questions people also asked:
- Why is my smart thermostat not working?
- What is wrong when your thermostat goes blank?
- How to troubleshoot a smart thermostat?
- Common smart thermostat issues
Post these articles on your website and them on social media channels. Link back to your site when possible. If you make videos, share them anywhere and everywhere. On the landing page, make sure you provide more information on smart thermostats and a call to action to contact you.
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The Best Time to Upsell Smart Home Thermostats
The best time to sell smart home thermostats is when their current thermostat fails. You can use content to reach current and new customers online, plant the seed over the phone, and upsell when you’re out in the field. Let’s briefly touch on each one:
Content: If they are already customers of yours, you can write a series of blurbs about smart home thermostats in your email marketing. Hit them with content that speaks to why their next thermostat should be a smart one. We also touched on content marketing, which is a great way to meet new customers online.
Over the phone: You usually get a call if a customer’s thermostat has failed and needs to be replaced. Ensure the person answering your phones is comfortable with planting the smart thermostat seed. A simple: “Jeff will check out your thermostat to see if it can be fixed. If it needs to be replaced, he’ll walk you through our standard and smart thermostats.”
In the field: When Jeff the tech shows up, he should be fully prepared with inventory on his truck, smart home thermostat education, and post-installation support.