Any new HVAC manufacturer will tell you they struggle to grow their market share and sales. Getting products in front of distributors and their contractors takes time and effort. Training and educating them about your product is hard. Convincing them on why distributors should carry it or contractors should sell it… is even harder. Working with a nationwide HVAC sales rep agency makes it easier. Here are 3 ways they improve:
Increase the visibility of your new company. When you work with a national sales rep agency, you are effectively increasing your brand’s visibility. A good sales rep agency will have a network of contacts they can reach out to on your behalf. This means more people will be aware of your products and services. Additionally, a sales rep agency can exhibit you at trade shows and other events, boosting the visibility of your brand.
Increase your sales with a national training program. We provide sales training for HVAC manufacturers that helps them increase the number of distributors and contractors who sell their products. Learn more.
Time and money efficiency. A good sales rep agency will have a team of experienced professionals who know how to market and sell products like yours. You can focus on other aspects of your business while leaving the marketing, training, and selling to the experts. And, because sales reps work on commission, you only have to pay them if they successfully sell your products. This makes working with a sales rep agency a very cost-effective way to grow your business.
Focus on your strengths and develop your business. Create digital marketing content, improve customer service, hire the best people, or find the time to source components for a lower price. When you work with a national sales rep agency, you have the time to improve other important parts of your business.
There are many reasons why a new HVAC manufacturer should consider working with a national sales rep agency. The benefits of increased visibility, greater efficiency, and improved customer service make working with a sales rep agency an ideal way to grow your business. If you are looking for an effective way to increase the visibility of your brand and sell more products, then working with a national sales rep agency is the way to go!