1 – Research & plan keywords
When creating effective search terms to use, it’s not always about finding the most popular keywords. Sometimes your business will be better off with ones that are less searched but more relevant for you and the services you’re offering. To get the most out of your SEO efforts, you want to generate traffic that is interested in what you have to offer.
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2 – Use longtail keywords
Long-tail keywords are more specific and recognizable than short-tail keyword phrases that have several words starting with the same root of a word (such as ‘heating’ vs ‘heater’). Longer keyword phrases typically get more search traffic because they are easier to recognize than shorter keyword phrases without any repetition.
3 – Use LSI keywords
LSI keyword is a term used to describe words that are related to your main keyword phrases but not being targeted by your competitors; think keyword synonyms. For example, let’s say you run an HVAC repair business that does air conditioning repairs and installation services; your main keyword phrase will be ‘air conditioning repair’ but you might want to target HVAC services or ac repair. LSI keyword phrases are usually less competitive for the search engine to rank and will get you more traffic as long as your content is great.
4 – Make sure your website is responsive
A study conducted in 2014 by Google concluded that 50% of people would abandon a search if the results were not mobile-friendly. It’s easy to imagine that percentage would be much higher now. Your HVAC website should be responsive to make sure it can adapt across all devices. Not only will this help ensure your site is easily navigable, but also provide you with other benefits such as improved search engine rankings and better customer service practices.
– A responsive design will adapt your web page to fit properly into any screen for a more tailored experience
– This reduces the chance that a visitor will leave your website before converting because of a poor user experience on a mobile device
According to Google, “Mobile-friendly pages are typically easier for people to view and use on smaller mobile devices like cell phones and tablets.” A responsive website also offers users the convenience to access your website on any device they prefer, making it easier for them to convert.
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5 – Use high-quality photos
Your website visitors will be much more likely to convert if you include high-quality photos of your work on the site. Homeowners want to know what good quality HVAC jobs look like, and how they make their homes look better. It also helps with the trust factor because potential clients can see that you do great work and show up on time for appointments.
Images help a homeowner’s peace of mind by showing them exactly what kind of job is being done compared with other sites that only display workers doing the installation/repair.
6 – Add image titles and alt text
Alt text is a great way to improve SEO and enhance content views. It allows people who cannot see the image, or have images turned off on their device, to understand what it is about while using very little effort. Search engines also use alt-text information for indexing purposes which can help your pages rank higher in search results.
7 – Optimize your content for local searches
When you’re targeting intent, Google becomes the most important place to start. If someone needs your services immediately (and they won’t check instagram or snapchat), then their first stop is always going to be a search engine like google for immediate results with no fuss- just straight up searching from wherever that person currently finds themselves!
For example, if you were going to open up an HVAC company in the Las Vegas area that serves those people who live around Henderson, then make sure that you mention the city of Henderson or use ‘Henderson’ as a keyword. You can also include other smaller communities around Henderson that are nearby so that when people search Google for ‘Henderson air conditioning repair’, your business will show up and be able to service their needs.
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8 – Optimize titles and headings for local searches
If you have a Las Vegas HVAC business, then use that as the main title on your website. Then under services, create subsections for each type of HVAC system that you install. For example, residential air conditioning units and commercial heating systems. These would be the subheadings inside of your category. When someone is searching for HVAC in Henderson, your company should come up.
9 – Include testimonials and user generated content
This is one of the best ways to immediately build trust. Potential customers can look at testimonials to see if other people were happy with the service that you provided. There is no HVAC company in the world that has only good reviews, so avoid saying things like “We specialize in customer service” or “Our HVAC services are unmatched” because it will not help you establish trust.
To add more content to your website, you can publish these reviews and images provided by customers. Doing so helps improve SEO since it adds a ton of high-quality content for search engines – which is exactly what they need in order to rank well.
10 – Create an HVAC blog with useful articles
One way to entice customers is to create a blog with articles on topics such as HVAC FAQs, or HVAC tips. You can always take a more creative angle and write about winter Do and Don’t tips. Make sure that your HVAC blog has lots of images embedded in it so that when people search Google, then they can see yours near the top of the list. Look back on your experiences and common questions, this is your opportunity to show off your knowledge and impress prospective customers.
11 – Include company videos
You can create videos that have technicians talking about why they love working for your company, how they like working there, what projects they’ve been working on lately; anything that could help you stand out against the competition. Then embed those videos to your website so that when people come and visit, you’ll already have a portfolio created for them and they will know more about who you are as a business.
These videos will help people get to know you, your business and understand the value of working with you. You can take these video clips and distribute them across multiple websites generating backlinks for yourself which improves search engine optimization (SEO).
12 – Use YouTube to rank higher
YouTube is a great way to show off videos of your work, generate awareness, and send traffic to your website. Just set up a channel, upload videos, then link back to your website on the description page. This will help your site, your videos, and your website rank higher for relevant keyword phrases.
Videos can be even more persuasive than photographs. They provide viewers with social proof, which suggests that other customers trust the product or service enough to share it on their own social media accounts (e.g., Facebook, Twitter). Trust is a valuable currency when selling HVAC products and services; people are far more likely to buy things if they feel like others have already done so successfully without any major problems.
13 – Google My Business
Google My Business (GMB) is a VERY important part of your business’s online presence. If someone in your city searches for ‘heating repair’ or ‘air conditioning repair’, having a listing on Google can make you more likely to get their phone call or visit your website.
It also provides you an additional place to share content, reviews, and sets your business up for SEO success. There are also specific parts of a search engine page that only businesses who use this platform can receive advantages from (i.e., higher ranking than other competitors). If not already signed up as one – do so now!
14 – Use HVAC directories and review sites
Use HVAC directories such as Yelp, Angie’s List, Thumbtack, etc., to list your business and add reviews. This will help with your HVAC SEO if you use these directories as marketplaces because they are a place where people go to find HVAC companies near them. Leads that come from these sources will usually contact multiple companies. Make sure you respond immediately and are prepared to explain why you’re worth the price.
15 – Use classifieds sites
You could also create an account on Craigslist and post ads for HVAC services in your city so that when people are searching for HVAC services near me or air conditioning repair near me, then your advertisement will show up. This would be a paid method of getting leads; however, it might work out better because you’re only paying for the HVAC leads that you get and not paying monthly for advertisements.
16 – Use headings in all of your content
Highlighting the main points of a web page, blog post or article can make it more engaging. On platforms such as WordPress and Medium, there are options to add headings (h1-3) for this purpose. By adding these elements properly you’ll be able to highlight important content on your webpage which will help users navigate through pages efficiently. It also tells search engines what’s most important in the very same way.
17 – Add FAQs to content when they make sense
Google’s search results are enhanced with structured data, providing additional information about an FAQ page. This is useful because it saves people from having to visit your website first before being able to find what they’re looking for. Structured data provides Google with the ability to not only target certain questions that users have but also answer those questions directly on their search engine or through voice assistants like Home Assistant rather than directing them back to your website again if you do this correctly, so be sure not duplicate content!
18 – Add or update content on a regular schedule
Search engines want to rank websites that are regularly updated with fresh content. They aim for this by crawling the web more often when new content is published.
To meet these goals, Google keeps track of two types of time periods:
Frequency Crawling every X hours, days, weeks, or months depending on how often you produce new blog articles or other content. Freshness Crawling every now and then regardless of how often you produce new articles to check for newly published content on your website.
Set a schedule and stick to it!
19 – Stay aware of technology changes
Changes to Google or some other technology can have a dramatic effect on your search rankings. For example, if Google changes its algorithm, you might fall out of the first pages of search results for some keyword phrases. It’s also possible that you’ll drop in rank for some keywords phrases. Either way, this may impact how many visitors you get to your site which will affect your conversion rate and sales.
20 – Measure results
There are plenty of free tools to measure how your website and content are performing. Employ them in order for you to make informed decisions, improve conversions or user experience on your site, monitor the competition’s moves, etc.
The important thing here is to opt for the right tool. We strongly recommend free tools like Google Analytics and the newer Google Search Console. It doesn’t mean you have to stick with them for the rest of your life, it just means that right now, they are free and enough for most purposes.
Google Analytics is an absolute must if you want to know more about how people are using your site. It’s essential to keep track of many things like the number of visitors, new vs returning visitors, their location (country), devices they are using (mobile phone vs desktop computer), what your top pages and posts are, etc.
Whether you’re a seasoned SEO expert or just starting out, we hope these 20 HVAC-specific tips will help you boost your search engine rankings and generate more leads. If there are any points that don’t apply to your situation, feel free to ignore them! If all of this seems too daunting for you, let us know – our team is here to do the work for you.
Use these 20 tips to get on the fast track to HVAC SEO success. The sooner you implement these strategies, the more time you’ll have for your business to grow! Which of these techniques are new to you? What other areas do you want us to cover in our next post? Let us know on LinkedIn.