Table of Contents

20 Tips to Boost Your HVAC SEO

Updated April 2, 2023

1 –  Research & plan keywords

Creating practical search terms is not always about finding the most popular keywords.

Sometimes your business will be better off with ones that are less searched but more relevant for you and the services you’re offering.

To get the most out of your SEO efforts, you want to generate traffic that is interested in what you offer.

We’re in SEO, so we know the importance of getting your website to rank on Google. That’s why we love helping people stay focused on their businesses as they grow by providing a customized keyword SEO strategy that will help them get more traffic and leads.

You can use our services to increase your organic search engine rankings and drive more qualified visitors to your site with targeted keywords.

We are 100% transparent about the results we can deliver for you too! So there are no hidden fees or surprises along the way – just great results from a fantastic company!

Learn more about our HVAC Marketing & Contractor Growth Programs ➞

2 –  Use longtail keywords

When it comes to SEO, most business owners focus on short keywords. But if you want to maximize your SEO efforts, you should also focus on longtail keywords.

Longtail keywords are more specific and have less competition than short keywords. So by targeting longtail keywords, you can get more high-quality traffic to your website.

And that’s a strategy that all businesses should embrace!

Long-tail keywords are more specific and recognizable than short-tail keyword phrases that have several words starting with the same root of a word (such as ‘heating’ vs ‘heater’).

Longer keyword phrases typically get more search traffic because they are easier to recognize than shorter keyword phrases without repetition.

3 – Use LSI keywords

LSI keyword is a term used to describe words related to your main keyword phrases but not being targeted by your competitors; think keyword synonyms.

For example, let’s say you run an HVAC repair business that does air conditioning repairs and installation services; your main keyword phrase will be ‘air conditioning repair,’ but you might want to target HVAC services or ac repair.

LSI keyword phrases are usually less competitive for the search engine to rank and will get you more traffic as long as your content is great.

4 – Make sure your website is responsive

A study conducted in 2014 by Google concluded that 50% of people would abandon a search if the results were not mobile-friendly.

It’s easy to imagine that percentage would be much higher now. Your HVAC website should be responsive to make sure it can adapt across all devices.

Not only will this help ensure your site is easily navigable, but also provide you with other benefits such as improved search engine rankings and better customer service practices.

– A responsive design will adapt your web page to fit properly into any screen for a more tailored experience

– This reduces the chance that a visitor will leave your website before converting because of a poor user experience on a mobile device

According to Google, “Mobile-friendly pages are typically easier for people to view and use on smaller mobile devices like cell phones and tablets.”

A responsive website also offers users the convenience of accessing your website on any device they prefer, making it easier for them to convert.

Professional Website Design Services for HVAC Contractors: A website’s success is determined by how well it facilitates conversion. Professional web design does this in two ways: first, by making navigation easy and intuitive; second – by reducing bounce rate for those who need to stay on-site longer.
Learn more about what we can do for your website ➞

5 – Use high-quality photos

Your website visitors will be much more likely to convert if you include high-quality photos of your work.

Homeowners want to know what good quality HVAC jobs look like and how they improve their homes.

It also helps with the trust factor because potential clients can see that you do great work and show up on time for appointments.

Images help a homeowner’s peace of mind by showing them precisely what job is being done compared with other sites that only display workers doing the installation/repair.

6 – Add image titles and alt text

Undoubtedly, adding images to your blog posts is a great way to break up the text and add visual interest.

But if you’re not taking advantage of image titles and alt text, you’re missing out on an excellent opportunity for SEO.

Alt-text is a great way to improve SEO and enhance content views. It allows people who cannot see the image, or have images turned off on their device, to understand what it is about while using very little effort. Search engines also use alt-text information for indexing purposes which can help your pages rank higher in search results.

7 – Optimize your content for local searches

When targeting intent, Google becomes the most important place to start.

If someone needs your services immediately (and they won’t check Instagram or Snapchat), their first stop will always be a search engine like google for immediate results with no fuss- just straight up searching from wherever that person currently finds themselves!

For example, if you were going to open up an HVAC company in the Las Vegas area that serves those people who live around Henderson, then make sure that you mention the city of Henderson or use ‘Henderson’ as a keyword.

You can also include other smaller communities around Henderson nearby so that when people search Google for ‘Henderson air conditioning repair,’ your business will show up and be able to service their needs.

HVAC Local Business & Service Marketing: We’ve created a system for HVAC businesses to easily market their services online without breaking the bank. Our platform makes it much easier than ever for people needing service or repairs, giving you access to more leads!
Learn more about KGG Local Marketing ➞

8 – Optimize titles and headings for local searches

Did you know that more than 60% of people who use Google to search for a local business on their smartphone will call or visit the business within 24 hours?

That’s why optimizing your titles and headings for local searches is so important. By using keywords that are relevant to your business and by adding schema markup, you can help improve your visibility in local search results.

If you have a Las Vegas HVAC business, then use that as the main title on your website.

Then under services, create subsections for each type of HVAC system you install. For example, residential air conditioning units and commercial heating systems. These would be the subheadings inside of your category. When someone is searching for HVAC in Henderson, your company should come up.

9 – Include testimonials and user-generated content

This is one of the best ways to build trust immediately. Potential customers can look at testimonials to see if other people were happy with your service.

No HVAC company has only good reviews, so avoid saying things like “We specialize in customer service” or “Our HVAC services are unmatched” because it will not help you establish trust.

To add more content to your website, you can publish these reviews and images provided by customers. Doing so helps improve SEO since it adds a ton of high-quality content for search engines – which is exactly what they need in order to rank well.

10 – Create an HVAC blog with useful articles

One way to entice customers is to create a blog with articles on topics such as HVAC FAQs, or HVAC tips.

You can always take a more creative angle and write about winter Do and Don’t tips.

Make sure that your HVAC blog has many images embedded in it so that when people search Google, they can see yours near the top of the list.

Look back on your experiences and common questions, this is your opportunity to show off your knowledge and impress prospective customers.

11 – Include company videos

You can create videos that have technicians talking about why they love working for your company, how they like working there, what projects they’ve been working on lately, and anything that could help you stand out against the competition. Then embed those videos to your website so that when people visit, you’ll already have a portfolio created for them, and they will know more about who you are as a business.

The right video clips can do wonders for your business. These short, informative videos will help people get to know you and understand the value of working with someone like yourself! You may take these videos in order to create backlinks across different websites.

12 – Use YouTube to rank higher

YouTube is a great way to show off videos of your work, generate awareness, and send traffic to your website. Just set up a channel, upload videos, and then link to your website on the description page. This will help your site, your videos, and your website rank higher for relevant keyword phrases.

Videos can be even more persuasive than photographs. They provide viewers with social proof, suggesting that other customers trust the product or service enough to share it on their social media accounts (e.g., Facebook, Twitter).

Trust is a valuable currency when selling HVAC products and services; people are far more likely to buy things if they feel like others have done so successfully without major problems.

13 – Google Business Profile

Your Google Business Profile, formerly Google My Business (GMB), is essential to your online presence.

If someone in your city searches for ‘heating repair’ or ‘air conditioning repair,’ having a listing on Google can make you more likely to get their phone call or visit your website.

It also provides an additional place to share content and reviews, setting your business up for SEO success.

There are also specific parts of a search engine page that only businesses using this platform can receive advantages from (i.e., higher ranking than competitors).

If you have not already signed up as one – do so now!

Crush your competition with a winning Google Business Profile: A Step-by-Step Guide for HVAC Businesses

14 – Use HVAC directories and review sites

Use HVAC directories such as Yelp, Angie’s List, Thumbtack, etc., to list your business and add reviews. This will help with your HVAC SEO if you use these directories as marketplaces because they are where people find HVAC companies near them. Leads that come from these sources will usually contact multiple companies. Make sure you respond immediately and are prepared to explain why you’re worth the price.

15 – Use classifieds sites

You could also create an account on Craigslist and post ads for HVAC services in your city so that when people search for HVAC services near me or air conditioning repair near me, your advertisement will show up. This would be a paid method of getting leads; however, it might work out better because you’re only paying for the HVAC leads you get and not paying monthly for advertisements.

  • Leads are only generated when someone is actively looking for HVAC services in your area, so you’re not wasting money on ads that no one will see
  • Since Craigslist is a free platform, you’re able to save money on advertising costs
  • You can target your leads by city, so you’re not getting leads out of your service area

16 – Use headings in all of your content

Highlighting the main points of a web page, blog post or article can make it more engaging. There are options to add headings (h1-3) for this purpose on platforms such as WordPress and Medium. By adding these elements properly you’ll be able to highlight important content on your webpage which will help users navigate through pages efficiently. It also tells search engines what’s most important in the very same way.

17 – Add FAQs to content when they make sense

Google’s search results are enhanced with structured data, providing additional information about an FAQ page. This is useful because it saves people from having to visit your website first before being able to find what they’re looking for.

Structured data allows Google to not only target certain questions that users have but also answer those questions directly on their search engine or through voice assistants like Home Assistant rather than directing them back to your website again if you do this correctly, so be sure not duplicate content!

18 – Add or update content on a regular schedule

Search engines want to rank websites that are regularly updated with fresh content. They aim for this by crawling the web more often when new content is published.

To meet these goals, Google keeps track of two types of time periods:

Frequency Crawling every X hours, days, weeks, or months depending on how often you produce new blog articles or other content. Freshness Crawling every now and then regardless of how often you produce new articles to check for newly published content on your website.

Set a schedule and stick to it!

19 – Stay aware of technological changes

Changes to Google or some other technology can dramatically affect your search rankings. For example, if Google changes its algorithm, you might fall out of the first pages of search results for some keyword phrases. It’s also possible that you’ll drop in rank for some keyword phrases. Either way, this may impact how many visitors you get to your site, affecting your conversion rate and sales.

20 – Measure results

Plenty of free tools measure how your website and content are performing. Employ them in order for you to make informed decisions, improve conversions or user experience on your site, monitor the competition’s moves, etc.

The important thing here is to opt for the right tool. We strongly recommend free tools like Google Analytics and the newer Google Search Console. It doesn’t mean you have to stick with them for the rest of your life, it just means that right now, they are free and enough for most purposes.

Google Analytics is an absolute must if you want to know more about how people are using your site. It’s essential to keep track of many things like the number of visitors, new vs returning visitors, their location (country), devices they use (mobile phone vs desktop computer), your top pages and posts, etc.

Final thoughts

Whether you’re a seasoned SEO expert or just starting out, we hope these 20 HVAC-specific tips will help you boost your search engine rankings and generate more leads.

If any points don’t apply to your situation, feel free to ignore them! If all of this seems too daunting for you, let us know – our team is here to do the work for you.

Use these 20 tips to get on the fast track to HVAC SEO success. The sooner you implement these strategies, the more time you’ll have for your business to grow! Which of these techniques are new to you? What other areas do you want us to cover in our next post? Let us know on LinkedIn.

Christopher Grubbs

Christopher Grubbs

Chris is the driving force behind KGG's marketing initiatives. Boasting over a decade in digital marketing, Chris's expertise is deeply rooted in HVAC lines and IAQ products. In 2018, recognizing the pivotal role of online presence in today's market, he pioneered KGG's in-house digital and marketing services. For collaborations or to learn more, connect with Chris on LinkedIn.

We send out a monthly guide on industry trends to hundreds of businesses like yours.

contact us to get started
contact us to get started

Don't miss out on the HVAC industry's top insights

Say goodbye to the stress of staying informed, and let us deliver the next 30 days of your business operation strategy straight to your inbox.