It doesn’t matter if you’re just starting out or have been in business for years, there are some great insights here that will help anyone looking to grow their business online. Our team has compiled this list of tips so they’re easy to read and understand – no jargon or complicated language here. This is a one-stop shop for all of your HVAC SEO needs!
1 – Use longtail keywords
Long-tail keywords are more specific and recognizable than short-tail keyword phrases that have several words starting with the same root of a word (such as ‘heating’ vs ‘heater’). Longer keyword phrases typically get more search traffic because they are easier to recognize than shorter keyword phrases without any repetition.
2 – Use LSI Keywords
LSI keywords is a term used to describe words that are related to your main keyword phrases but not being targeted by your competitors. For example, let’s say you run an HVAC repair business that does air conditioning repairs and installation services; your main keyword phrase will be ‘air conditioning repair’ but you might want to target HVAC services or ac repair. These keyword phrases are less competitive for the search engine to rank and will get you more traffic as long as your content is great.
3 – Create an XML sitemap
An XML sitemap helps your website get discovered by Google and other search engines because it’s like a road map showing them where to go on your site. Use free tools such as http://www.xml-sitemaps.com or contact a professional web development company that specializes in HVAC SEO. You can also use this guide from Moz: https://moz.com/learn/seo/xml-sitemaps
4 – Google My Business
When someone searches for [your city] + ‘air conditioning repair’ or ‘heating repair’, having your business show up on the local map is important because they will most likely call you to make an appointment. To add your listing on Google My Business, go here and enter all of your business information (address, phone numbers, website URL, etc.). Learn more about local marketing ⤑
5 – Google Maps
Google Maps is a great way for someone to get directions to your business. To add your listing on Google Maps, go here and enter all of your business information (address, phone numbers, website URL, etc.).
6 – Use local images
Images help your HVAC site convert more visitors into leads because it gives you something to show potential clients that are looking for an HVAC contractor locally around their area. For example, when someone looks up ‘air conditioning repair east bay’ then they see multiple businesses and their different locations and phone numbers. Or if they are looking for HVAC services, then you can show pictures of your work.
7 – Make sure your website is responsive
The internet is no longer just used by desktops but also includes smartphones, tablets, and computers. The best way to make sure that your HVAC site will adapt to all screens sizes is to have a professional web development company make it. They will also help with any ongoing maintenance such as troubleshooting and updates.
8 – Use high quality photos
Include high-quality photos of your work on your website, especially if you are targeting homeowners. Homeowners want to know what good quality work looks like and how it makes their home look better. It also helps with the trust factor because they know that you do great work and will show up on time for appointments.
9 – Add videos
If a homeowner can’t see the potential of getting an air conditioning unit installed in their home or the difference between two HVAC systems; then they won’t call you for an estimate. By adding videos to your HVAC website, you can show homeowners how your services are going to make their homes better.
10 – Use YouTube to rank higher
YouTube is another good way to show videos of your work. Just set up a channel, upload videos, then link back to your website on the description page. This will help you rank higher for relevant keyword phrases such as HVAC installation because someone searching for HVAC installation videos on YouTube will be shown videos from specific companies. And if your company has a lot of views, then it also shows that you are credible and have happy customers.
11 – Optimize your content for local searches
For example, if you were going to open up an HVAC company in the Las Vegas area that serves those people who live around Henderson, then make sure that you mention the city of Henderson or use ‘Henderson’ as a keyword. You can also include other smaller communities around Henderson that are nearby so that when people search Google for ‘Henderson air conditioning repair’, your business will show up and be able to service their needs.
12 – Optimize titles and headings for local searches
If you have a Las Vegas HVAC business, then use that as the main title on your website. Then under services, create subsections for each type of HVAC system that you install. For example, residential air conditioning units and commercial heating systems. These would be the subheadings inside of your category. When someone is searching for HVAC in Henderson, your company should come up.
13 – Create a call to action buttons and capture emails
You can create a call-to-action button such as “Schedule an appointment with us today” or “Get a free estimate”. Then when people get to that section of the page, they can put their contact information in to receive an email from you. This email should be sent out within 24 hours after they filled out the form. And make sure it’s personalized based on their name and type of service that they needed because this will help move them along the buying funnel.
14 – Include testimonials
This is one of the best ways to immediately build trust. They can look at testimonials to see if other people were happy with the service that you provided. There is no HVAC company in the world that has only good reviews, so avoid saying things like “We specialize in customer service” or “Our HVAC services are unmatched” because it will not help you establish trust.
15 – Use HVAC directories and review sites
Use HVAC directories such as Yelp, Angie’s List, Thumbtack, etc., to list your business and add reviews. This will help with your HVAC SEO if you use these directories as marketplaces because they are a place where people go to find HVAC companies near them. Leads that come from these sources will usually contact multiple companies. Make sure you respond immediately and are prepared to explain why you’re worth the price.
16 – Create an HVAC blog with useful articles
One way to entice customers is to create a blog with articles on topics such as HVAC FAQs, or HVAC tips. You can always take a more creative angle and write about winter Do and Don’t tips. Make sure that your HVAC blog has lots of images embedded in it so that when people search Google, then they can see yours near the top of the list. Look back on your experiences and common questions, this is your opportunity to show off your knowledge and impress prospective customers.
17 – Include video testimonials
You can create videos that have technicians talking about why they love working for your company, how they like working there, what projects they’ve been working on lately; anything that could help you stand out against the competition. Then embed those videos to your website so that when people come and visit, you’ll already have a portfolio created for them and they will know more about who you are as a business. If someone wanted to see HVAC jobs in Las Vegas, then let’s say that there is a job that they liked, then they can click on HVAC jobs las vegas and that will take them to the HVAC job listing. The company description should be brief but include a link back to your website where more information about your business is available.
18 – Use classifieds sites
You could also create an account on Craigslist and post ads for HVAC services in your city so that when people are searching for HVAC services near me or air conditioning repair near me, then your advertisement will show up. This would be a paid method of getting leads; however, it might work out better because you’re only paying for the HVAC leads that you get and not paying monthly for advertisements.
19 – Place ads on websites that might be visited by clients
If you search for HVAC companies near me, there are many sites that will show HVAC companies in your area. It’s a good idea to place advertisements on those local directory sites so when people are looking for HVAC companies, then they can see your ad and give it a shot. Need inspiration for your ads or other content? We’ve built a site just for that! Browse our HVAC marketing material ⤑
20 – Promote your services to existing clients
Be sure to ask your clients if they know anyone else who needs HVAC work done, whether it’s a repair or an install. This could be as simple as asking them over text or email; something like “Hey I noticed that you had work done with us recently and was wondering if you knew of anyone else who needed HVAC service in Las Vegas”, then send this out to all of your customers about 9 months after they’ve hired you last so that it doesn’t seem too spammy. Also update them on any new services, specials, or products you offer.
Whether you’re a seasoned SEO expert or just starting out, we hope these 20 HVAC-specific tips will help you boost your search engine rankings and generate more leads. If there are any points that don’t apply to your situation, feel free to ignore them! If all of this seems too daunting for you, let us know – our team is here to do the work for you.
We’ll create an inbound marketing plan customized specifically for your business with strategies tailored towards boosting HVAC SEO.