Are you looking to take your years of experience in the plumbing industry and become your own boss? Do you want to provide your community with a different level of service? If so, then it’s you start to build a successful plumbing business.
To build a successful plumbing business includes the basics of starting any business: business license, certifications, equipment, payroll, etc. However, the key to really set your business up for success looks a little different. If you take each tip we offer with thoughtfulness and care and a dedicated focus on offering a different brand and experience for the consumer, you’ll find a path to success. Our in-depth guide on how to build a plumbing service will help you achieve your dream.
1. Add a Unique Trade: Indoor Air Quality
One of the biggest struggles you might have in starting your plumbing business is finding a way to be different from your competitors. If you offer similar products and services, what’s going to entice your target market to use your business instead of the others?
In most cases for plumbers, consumers reach out to roughly three plumbers for quotes before making a choice. The lowest quote wins most of the time. Instead, we suggest focusing on learning a new trade to separate your business from the rest. Indoor air quality is a great addition for a plumbing company. This is because the skill set needed for both jobs often overlap. Plus, source control is a huge part of IAQ and something that plumbers can easily help solve.
Help your customers breathe better in their homes by offering indoor air quality control options. You’re in their space already, why not offer something extra. It’s the perfect leg up on your competition, because you’re taking exceptional care and offering further recommendations and upgrades rather than simply solving the only at-hand problem. If you notice a funny smell, an air purifier in one of the rooms, pets, kids or a dirty register, it’s a great opportunity to start a conversation about IAQ.
While you might not know much about the indoor air quality trade yet, it can be learned and applied to your new plumbing business in no time. By undergoing an IAQ training course, you’ll find yourself ready to improve your client’s living situation. This will also give your new business higher profit margins because there’s a good chance your plumbing competitors are not offering this service.
2. Establish Your Brand
Believe it or not, the services you sell won’t be the main selling point for your new plumbing business. Your brand will dictate whether a customer chooses your service or opts for one of the other local plumbing businesses. What type of brand should you build? Put yourselves in your customer’s shoes. What qualities would you look for in a trustworthy plumbing company?
The top priority should be creating a personable brand. Customers want to find a plumbing company they can relate to and build a relationship with. If you can achieve that, then they’ll build customer loyalty with your company. Try to capture the essence of your brand in your company’s name, logo, colors, website layout and so on.
3. Be Present on Social Media
There’s never been a better time to start a new company than right now. The digital age has made it easier than ever to spread the word about your new business and start generating qualified leads for your company right off the bat.
One of the handiest tools for building your brand online is social media. You can use outlets such as Facebook, Twitter, Instagram and LinkedIn to establish an online presence and start to zero-in on your target market. Many new businesses make the mistake of adding accounts to all the outlets and not giving any of them the proper amount of attention. This won’t help your brand succeed. Instead, choose one or two social media platforms to start with. Dedicate all your marketing time to building those pages, jumping into conversations, getting new followers and ensuring the account aligns with your mission.
Also, make sure to consider which outlets your ideal clients will be on. For example, if you’re creating a commercial plumbing company, then you’ll want to build an account on LinkedIn, which is known for B2B sales and getting in touch with executive-level decision makers. If you’re after the residential market, Facebook and Instagram are great places to start.
4. Local and Online Business Directories
It used to be that you would call around to different directory companies and add your contact information to their listings. These days, that process is much simpler. Now you just need to get your information on the top business listing sites. There are many business listing sites that customers trust such as Google My Business, Yelp, Glassdoor, Foursquare, Angie’s List and more. These sites allow you to put your plumbing company’s information on them. One important tip is to make sure the contact information is identical across the sites. This makes it easier for search engines and users to find you.
As more and more people start to use your services, they’ll leave reviews and comments on these listing sites. Be sure to monitor them often and respond to any comments that are left to create a personable side to your brand. Also, keep in mind that if you’re willing to expand services to include indoor air quality options, the reviews will portray this. A business that is willing to address immediate fixes and aid in preventative maintenance will be chosen more often.
5. Run Online Ads
There are many different types of digital ads that your new plumbing company can take advantage of. You can use display ads, social media ads and shopping ads to direct different people to your site. Which ones are the best for your company? Only you can answer that question. However, the best way to start is to divulge in a bit of each and see what works best for you and your business.
Social media ads can be a great one-two punch for your social media accounts. You can use the platform to define your target market and direct them to your website, account, or an online request form for a free quote.
Start a Successful Plumbing Business Today
Now that you’ve read all the differentiating tips for building a successful plumbing business in your community, it’s time to get started with step one. Indoor air quality is truly such an important skill for your new company to learn about and offer. Plumbing and air quality are services that both ensure customer safety and quality of life, meaning they go hand-in-hand. IAQ is also highly in demand today making it the perfect addition to help market your new home service company. Plumbing and HVAC maintenance services are often offered together, so why not further expand your business to include indoor air quality.