According to a recent survey, 90% of people find personalized marketing tactics more appealing. In fact, 80% admitted they’re more likely to hire a business that offers a personalized experience.
As an HVAC company, it’s important you learn how to connect with your customers. Otherwise, your competitors are getting that business! If those one-time clients become loyal customers, you’re missing the opportunity to grow in your market.
With an HVAC marketing plan, however, you can set yourself up for success year-round.
Here are the seven HVAC marketing strategies you need for success this year. With these tips, you can expand your reach, grow your business, and get ahead of the competition.
Give your company a boost with these seven strategies.
1. Update Your Website
The first tip for long-term HVAC marketing success is to update your website.
Your company website acts as a digital storefront for your business. On your website, prospects can learn about your business, your services, and your brand. If they don’t like what they see, they’ll take their business elsewhere.
Your website will also support the remaining HVAC marketing strategies mentioned below.
For example, you need a well-designed website to house your content. You’ll also need strong landing pages so people travel from your online ads to your site.
When updating your company website, make sure to keep user experience (UX) in mind. For example, you want to make sure your site is easy to navigate, read, and use. As a result, visitors will have an easier time exploring your website.
The more they explore your site, the more they’ll learn about your business. This will help build brand trust and loyalty.
To optimize your website for conversions, make sure the layout is clean and simple to understand. Keep your content concise but informative. Don’t forget to add call-to-action (CTA) language that entices users to take action.
For example, you can have visitors fill out a form or call your business.
By optimizing your site for conversions, you can attract more leads and potential clients!
2. Start Using Search
Google process over 40,000 search queries every second. That equates to about 3.5 billion searches each day!
Search engine optimization (SEO) adjusts your content so it’s easier for customers to find you online. With SEO-optimized content, your webpages will rank higher on search engines like Google. When you rank above competitors, potential clients are more likely to find your business.
Ranking higher on search engines can build your brand awareness and credibility. When your content ranks higher, people are more likely to trust your authority, too.
To make the most of SEO, you’ll need to create valuable, unique content. You can write blog posts, create videos, or design helpful infographics for your clients.
You’ll also need to complete keyword research to determine what your clients are searching for. Then, you can create content based on these keywords. For example, your clients might search “what is HVAC preventative maintenance?”
You can then create a blog post on this topic that provides your clients with well-informed answers to their questions.
Make sure to update your Google My Business listing as well. This listing takes a prominent amount of space on Google search pages. From your Google My Business listing, clients can see where your located, your phone number, website, and more.
Your Google My Business listing will help you stand out on search engines so you can attract more clients.
3. Request Reviews
People trust companies their friends, family members, and even strangers trusted before them.
Reviews from happy clients will help build your online reputation. Posting these reviews on your website and Google My Business listing will also give your SEO a boost.
Ask your customers to post their reviews on Facebook, Angie’s List, and HomeAdvisor as well. Follow up with previous customers by sending an email to thank them for their business. Then, ask for a review at the bottom of the email.
As you try to attain these reviews, remind your staff to continuously provide top-notch service for your clients. Then, you’ll earn your reputation as well as new clients.
4. Punch Up PPC
Like SEO, pay-per-click (PPC) advertising uses keywords to display ads to potential customers. These ads will display when prospects search specific keywords, like “HVAC company near me.”
You can use PPC along with these other HVAC marketing tips to attract more people to your website.
Make sure to craft strong ad language. Don’t forget to include a CTA that specifies which action people should take on your site. For example, if you want them to fill out a form, write, “Contact Us Today For Quick HVAC Services.”
5. Know Your Value
With each of these HVAC marketing ideas, it’s important to highlight your unique value proposition. Why should people choose your business over one of your competitors?
For example, perhaps you provide fast services. Maybe you provide services no one else in the area can.
Your unique value proposition will identify a specific benefit you offer. It will also mention how you plan to solve your customer’s problems. As a result, you can distinguish yourself from the competition to attract new leads.
6. Create a Company Video
Give curious clients a chance to connect with your brand. One way to communicate your value and connect with potential customers is through video marketing.
You don’t have to spend a lot of money to create a company video. In fact, many people create videos using their smartphones. Make sure to mention your value and stay true to your brand.
Then, post the video on your website or social media to attract viewers.
7. Stay Social
As you use these HVAC marketing tactics, make sure to remain social.
Post links to your blog on Facebook. Display pictures of your team on Instagram. With each post, try to strike up conversations with your followers.
A strong social presence will boost brand awareness and keep you top-of-mind.