You can have the most gorgeous and awesome website, but if you don’t have the right HVAC on-page SEO strategy, nobody will find it online. At least, not organically. SEO is one of the most important things HVAC companies can do to rank their website for relevant keywords and phrases. The best part about it all is it doesn’t cost a thing. Yet, it’s rarely incorporated into strategies. And that right there folks, is a problem. Today, we end this madness and precisely explain:
- what on-page SEO is and its role in your HVAC business
- the ranking factors you should be mindful of
- strategies you should implement
- if you should DIY or hire an expert
What is On-Page SEO and Its Role in an HVAC Business?
On-page SEO is the process of optimizing web pages for certain keywords and phrases in order to get a high ranking on search engine results pages for that specific keyword or phrase. HVAC companies should focus their on-page optimization around popular terms, phrases, and questions customers would use on search engines.
When leveraged correctly, this can get your website in front of the right customers at the time online. The primary role it takes in an HVAC business is to get your website found and increase traffic. That’s where it ends though. Once they are there, you need your website to compel users to fill out lead forms or contact you.
Do You Have a Good HVAC Website? – A good website loads fast, drives conversions and is easy to navigate on any device. Learn more about the importance of a professionally designed HVAC website➞
On-Page SEO Ranking Factors
We’ll never know exactly how search engines determine their search engine ranking positions. They keep it secret to make sure no one can game their system. On top of that, they change it up every once in a while to keep us all on our toes. However, here’s what we DO know about these elusive ranking factors and what you should be focusing on:
- keyword research
- meta tags
- H1/H2 headings
- alt tags
- content length – at least 300 words per page/article
- site speed optimization
- image optimizations (links to images)
- title tag modifications (choosing specific words in the title tag)
- URL modifications (choosing specific words in the URL)
- rich snippets markup code implementation
Executing on these elements makes it easier for search engines to figure out what your website page is about. It serves as a roadmap for search engines to crawl your page and determine its relevance to users. You will notice that your HVAC site rises in the ranks after some time.
Best HVAC On-Page SEO Strategies
To effectively optimize your website for search engines, you’ll need to employ an HVAC on-page SEO strategy. You’ll also want to be patient. SEO is a long-term venture, and it might take 3-9 months for beneficial outcomes to appear. Your focus should be on content and the ranking factors we just covered.
Let’s talk about your website content first. Creating a content marketing strategy for your HVAC business is where you should start. We deep dive into the subject of why HVAC articles for homeowners are critical to your content marketing strategy here. We also discuss the importance of publishing new content as often as possible.
It’s incredibly hard to create a search engine like Google. They are the best at what they do. In less than a tenth of a second, a user’s question or search pulls up a mix of relevant ads, videos, and web pages. Ads will show up on top because competitors pay for them. The web pages that show up right under those ads have successfully used SEO to rank high.
Next, the ranking factors we discussed earlier play a significant role within the content. That’s why it’s important you focus on HVAC-related:
- keywords in page titles
- meta descriptions
- image alt text
- internal links to related content
Can I Improve My HVAC On-Page SEO Or Should I Hire a Company?
If you’ve done your research and are confident you know what you’re doing, then it’s time to put the HVAC on-page SEO best practices into action. Hiring an expert is still a good idea if you aren’t confident in your skills. Hiring an expert will typically speed up the process, especially if you’re new to HVAC SEO. Here are some signs that your HVAC business has room for improvement:
- low keyword rankings
- less customers than competitors
- low HVAC website traffic
HVAC companies experiencing one or more of these issues need help. Did you know that there are over 1.25 billion results for the keyword “HVAC”? And how many of those people call your competitor instead because they can’t find you on page one? (Don’t worry, we’ll fix this.)
We’ve developed a proven SEO strategy based on years of experience helping other HVAC companies get found online. We’ll help boost traffic to your website by getting it ranked higher in search engines. Our proven digital marketing team will put more customers in touch with your business than ever before. Contact us today to create your on-page SEO strategy ➞