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Using Instagram to Grow Your HVAC Business

Updated September 6, 2021

Instagram is a great way to grow your HVAC business. Instagram gives you the opportunity to market your company in a fun and creative way, which can lead to more customers if done right. Instagram is perfect for getting the word out about what you do in an interesting and engaging way that people would enjoy following.

And Instagram has many benefits too! It’s totally free, easy-to-use, and there are no limits on how often you post or how big of images you use either. With Instagram it’s all about quality, not quantity – so don’t be afraid that posting every day will make your account look spammy because it won’t! If anything, followers will appreciate seeing something new from their favorite accounts every single day.

How Instagram Benefits HVAC Businesses

  1. Connect to your customers. Instagram can help you increase cross-channel engagement by using Instagram photos on your site. When a customer is browsing, they may not follow you already on Instagram but when they see the gallery of images from other accounts that are connected to yours through hashtags or tags, it will allow them to click though and start following again. 
  2. Build your brand. Research shows that Instagram is one of the best social channels for time spent on site. The reason why? Users are more engaged with their content than any other platform, even beating out sites like Facebook and YouTube!
  3. User-generated content. If you don’t already have solid user-generated content marketing strategies, it’s time to jump on board. Instagram has the potential for user-generated content built in which can be very effective at growing relevant traffic and sales! Let your clients produce HVAC content for you by using branded hashtags or reposting their pictures.

If you want to reach more customers, then Instagram marketing is for you, and we can help!

We offer affordable packages that will increase your exposure on this platform so you can get more leads and sales. Our team of experts knows how to use hashtags effectively and target them at the right people so they see your posts when they search for keywords related to what you sell or do as an HVAC company. 

Click here to learn more about our social media marketing services ➞

How to Use Instagram for Your HVAC Business

Getting started with Instagram marketing can seem difficult and overwhelming, but there are many ways to grow your audience. You’ll learn what works best as you go along. These five ideas will get you started on the right track. 

  1. Post photos of different hvac equipment for sale or show how an installation looks when it’s finished.
  2. Post before-and-after shots. 
  3. Post videos that highlight some aspect of your work (for example, showing how easy it is to install ductwork). 
  4. Share interesting facts about HVAC systems. 
  5. Offer tips on how people can reduce their energy bills by using HVAC systems more efficiently.

The HVAC industry is constantly changing, and that means there are lots of new products to talk about. If you’re looking for a fresh way to engage your audience with compelling content, Instagram might be the solution.

What type of posts have been successful in driving traffic into your business? Have you tried any of these strategies yet? Join us on Instagram and let us know.

HVAC Business Instagram Post Examples

Hopefully, you understand by now that Instagram is a powerful social media platform that can be used to connect with your customers on a more personal level. It’s also an excellent way to show off the work you do and bring in new business. If you’re considering adding Instagram to your marketing strategy, but are not sure where to start, here are some examples that should help:

  • A picture of a new installation and a caption that says “Installed this air conditioner today!” 
  • A picture of two technicians driving along and a caption that reads, “On our way to another job site.” 
  • A photo from the inside showing three technicians working together on an installation. The caption can read, “Working hard here at [name]! #hvac”

When it comes to social media, be true and authentic. If you’re not funny, don’t try to be. Don’t say that your the lowest price if this is untrue because people will spot a lie quickly online. Find customers who share similar values with you instead of trying to make everyone like your brand initially. You want to find customers who are similar to you. If your values are aligned, it will make communicating more enjoyable and successful.

The Best Instagram Hashtags for HVAC

Instagram hashtags can also help attract more followers because these tags create communities where people with similar interests share content primarily through Instagram posts. So when someone searches for #HVAC on Instagram, for example, they’ll see your post pop up if you use the right hashtags! Try using some of these popular Instagram hashtags in your posts to attract new customers:

– #HVAC (this one is obvious)
– #hvaclife
– #BreatheLifeIntoYourJob
– #HeatingCoolingSystems
– #HVACPersonal
– #NewConstruction
– #HVACEmployee
– #HVACContractor
– #HVACBusiness

Adopting a marketing strategy that includes incorporating popular hashtags into your social media posts will help you to gain more followers and grow your audience. The success of any post is dependent on the content, but using some of these Instagram hashtags should give you an edge in search engine optimization for gaining new customers!

Joseph Gavica

Joseph Gavica

Joseph is KGG’s Content Strategist and a part of our digital services team. Joseph joined KGG in 2020, which would prove to be a pivotal year for the HVAC and IAQ industry. His expertise and focus are in ensuring that the right information reaches the right people. Joseph graduated from California State University Fullerton with a degree in Public Relations and Image Management. Learn more about how we approach HVAC Content Marketing and SEO for HVAC Businesses.

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